In today’s Spotlight Session, I’m talking to
who is focused on helping solopreneurs over 50 write website and Substack copy that actually sounds like them. He runs an amazing publication called Solo Prime Copywriting, focused on copywriting - the #1 skill you need to sell online.Larry’s journey into the online writing world began with Medium. But once he discovered Substack’s power to grow his own email list and establish a direct connection with readers, he made the switch, and never looked back. Much like most of us :)
That’s when his Substack was born.
Watch the video to hear his story and learn:
Why your “About Page,” “Hero Post,” and “Welcome Email” matter more than you think
Why consistency is king and how he builds a sustainable writing rhythm
How AI tools (like ChatGPT, Claude, and Napkin) make his creative process easier and faster
He also shared some amazing books that shaped his mindset.
You’ll also hear how Larry:
• Got clarity on what not to focus on
• Used my Notes Challenge to grow his subscribers
• Found momentum through slow, steady growth and not hustle mode
And when I asked what he’d do if money wasn’t an issue (my favorite question)?
He said he’d keep doing exactly what he’s doing now: writing, helping people, and walking into the sunset with a vision.
If you’re a Substack writer feeling stuck, scattered, or invisible - this one is for you.
And if your “About Page” still sounds like a résumé? Definitely watch.
And remember to post your questions to Larry in the comments :)
Wanna have your own Spotlight Session?
You can take the place under the spotlight in one of the next sessions and talk about your personal story and your Substack!
All you need to do is:
Be a paid member of my Unplugged newsletter
Аdd yourself to the Accountability Tracker
Every month I choose two winners - one for the Notes and one for the Writing Challenge. Watch all spotlight sessions here.
If you’re still a free subscriber, become a member and get your spotlight session with me!
I see you inside!
Yana
P.S. If Substack still feels overwhelming, check out this link.
👉 Start a discussion in the Unplugged community! Get help or simply introduce yourself and connect with like-minded members, and create meaningful connections.
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