🔥Tomorrow Jari and the team at Write • Build • Scale is hosting a FREE live training where they reveal how you can turn your knowledge into income with profitable digital products. 👉 Save your FREE seat now!
I thought I knew what selling a digital product meant. Until I tried to sell my first big course.
And nothing happened. Not a single sale. Just… silence.
(If you’ve been there, you know the sting.)
But that silence taught me something I didn’t expect, and something Jari and I unpacked together during our live conversation.
Today, I want to share the key lessons from that conversation — and give you the exact reason why most creators fail to monetize… even when they do everything “right.”
And I also want to introduce you to someone who has mastered the opposite:
, whose approach to digital products is one of the most successful systems I’ve seen.In this video we share some key lessons we learned building and selling digital products.
1. The Myth of “I’ll Just Sell It Through Email”
I used to believe a beautiful email sequence could sell anything.
I was wrong.
When I launched my big course — the Substack Quest — I pushed it to my entire free audience through automated sequences. I optimized the copy. I used every marketing, copywriting, NLP trick I know.
Nothing.
Literally nothing.
The problem wasn’t the emails.
The problem was the size of the product.
If your course is too big, too abstract, too “ultimate”… people can’t see themselves inside of it. They can’t visualize the transformation. They don’t know where to begin.
And they definitely won’t click “buy.”
2. Big Courses Don’t Sell Themselves - You Must Show Your Face
The moment everything changed?
I stopped selling through text….and started selling through presence.
I ran a masterclass.
I showed my face.
I explained the why behind the course, not just the what.
I shared pieces of the solution.
And suddenly — sales.
Because here’s the truth:
Big transformations require big trust.
And trust is built faster on video than in an email inbox.
Or do what Jari did.
He built his entire previous business on mini-courses — two-hour focused solutions to a single specific problem. These sold like crazy because the customer sees the outcome immediately.
No overwhelm.
No confusion.
Just clarity and action.
3. Buyers Will Buy More
This was the biggest “aha” moment for me.
I built products thinking my free subscribers would buy them.
Guess who bought instead?
My paid subscribers.
In large numbers.
I thought they wouldn’t want another product because they already pay.
And I thought free subscribers don’t upgrade because they wanted a one-time payment option.
I was so wrong….
Buyers buy more.
And your paid members are your hottest leads.
They trust you.
They’ve seen your work.
They want to go deeper.
If you’re not creating products with your paid subscribers in mind, you’re leaving money on the table.
4. Mini Products Are the Fastest Path to Momentum
Jari shared something that creators underestimate:
Most people don’t want a “complete life transformation.”
They want help with one very specific thing.
Procrastination.
Pitching investors.
Growing faster on Substack.
Understanding automation.
A two-hour targeted mini-course that promises a specific outcome?
People will buy that immediately.
They won’t think.
They won’t over-analyze.
They’ll just click “buy” because it solves the exact thing they’re stuck on right now.
5. The Ultimate Product Strategy Is Not What You Think
Here’s what most creators do:
They create a product.
They hope it sells.
They assume the problem is visibility.
But the real problem is positioning.
If your product isn’t connected to a clear transformation, you’ll struggle.
If you can’t describe the outcome in one sentence, you’ll struggle.
If your audience doesn’t know the problem it solves, you’ll struggle.
And that’s exactly why I talk to someone who can fix that in one session:
The FREE DIGITAL PRODUCTS MASTERCLASS
The system behind mini-courses that actually sell
If you want to build digital products that don’t require:
huge audiences
months of filming
complicated launches
or 15-hour flagship courses no one finishes
…then you need to hear Jari’s framework.
It’s simple.
It’s sharp.
It’s built for creators who want to earn more without working more.
And it’s FREE.
Tomorrow Jari and the team on Write • Build • Scale - Sinem and Philip will host a FREE Masterclass covering how to Turn Your Knowledge Into Income in 2026.
They will cover:
THE KNOWLEDGE GOLDMINE - Tap into the most underrated monetization method for 2026.
THE PRODUCT FRAMEWORK - Package your knowledge so your audience actually wants to pay you.
THE RAPID LAUNCH SYSTEM - Skip the overwhelm, avoid mistakes, and start getting paid instantly
Make sure you join this priceless FREE Live Training Now!👇 I’ll be there too!
I see you inside!
Yana
P.S. You’ll also get their 2026 Creator Economy Trend Report - an exclusive guide to navigate the massive shifts happening in the industry and position yourself for success.
