Yesterday Kristina joined me live from the Frankfurt Book Fair, and we went deep on why every author belongs on Substack.
Why?
Because Substack is the best place to monetize a book. And also get noticed and get a book deal from a publisher - like Kristina did just recently.
Kristina and I run two successful monetization models on Substack, both on the side of our jobs and both from outside of the US. We both made six figures and we’re giving you the entire system tomorrow on a Live Masterclass
We’ve prepared some bonuses! Join us here 👇
What we covered in the live yesterday:
How authors (fiction AND non-fiction) can turn a book into a whole business on Substack
Getting your first 1000 subscribers when you’re starting from zero: content around your book, strategic Notes, DMs, and showing up in chats with high-quality answers
Why an email list beats followers every single time (you OWN it, no algorithm decides your income)
The book-to-Substack flywheel: QR codes in your book, your book on your welcome page, extra stories behind the paywall
Merch, Substack TV, livestreams, and all the monetization paths beyond the paywall
Watch the full video above, and make sure you join us on the monetization masterclass tomorrow, because tomorrow I’m sharing something I’ve never shared before: the exact email campaign that made me ~$20,000 in paid subscriptions in August with 16 emails, in 19 days, all written manually, no automations, and what my AI analysis revealed about what worked, what didn’t, and how to write them to sell confidently.
You’ll also get our tools, cheat sheets, and worksheets to apply our model to your own Substack, plus live Q&A at the end.
Can’t wait to see you inside!
Yana
P.S. Here’s everything we’ll cover in the Masterclass:
What we sell, from inside our backends. Paid subscriptions, digital products, courses, coaching, services - the full offer stack of both businesses, with real prices and what each stream actually earns - with exact revenue breakdown.
How we package offers people say yes to. How a paid tier, a product, a course and a coaching offer each get built in our backends, where they sit on the value ladder, and how the content sells them so we don’t have to.
How we launch.What a launch really looks like behind the scenes: the emails, the timeline, the daily promotion rhythm — including the exact campaign, including [and I reveal for the first time] the full breakdown of my 202-paid-subscribers-in-19-days campaign - every email, every number, what sold and what leaked (never shared before, not even with paid members).
How we promote, each in our own way. Kristina’s engine: YouTube, BootCamps, coaching and a community that pays for her. Mine: automations that bring me half of my paid subscribers while I’m at work, plus what I’ve learned running paid ads to Substack.
My backend - where the six figures come from, stream by stream
Kristina’s backend - her Online Writing Club model, built on community and bootcamps
How we both run this on the side of a job - where the hours actually go, what we automate, what we don’t
Substack features most people miss that drive conversion and growth - including Lives with multicast to YouTube
How to use AI to write faster in your own voice, automate Notes, and turn long-form into short-form
Strategies that work across all 32 Substack categories, not just the money/writing niches
Live Q&A (~30 minutes, but I booked 60 just in case) - your Substack, your offer, rapid-fire backend checks
The recording, slides, checklists and resources, plus links and discounts for the tools we use - and you get lifetime access
