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How to learn creative problem solving

An inspirational spotlight session with Jessi Ruiz

In today’s Spotlight Session, I’m talking to Jessi - the creative force behind Creative Jessie, a Substack for busy beginners who want to rediscover their creativity in just 15 minutes a day.

Jessi recently got her first paid subscriber, and honestly, this conversation was pure inspiration.

She’s one of the winners of my Substack Challenges, and she’s building something beautifully different: a space that reminds people that creativity isn’t about perfection or talent, it’s about showing up, experimenting, and letting art make your life lighter.

Jessi helps her readers reconnect with their creative spark through quick, doable habits, tiny rituals that fit into a busy life. She believes 15 minutes with a sketchbook can unlock more peace, focus, and problem-solving power than an hour of doomscrolling.

Her Substack is built around one core idea: creativity is for everyone. You don’t need an art studio or a “talent gene.” Just curiosity, and a pencil.

Watch the video to hear Jessi’s story and learn:

  • How she turned 15 minutes a day into a thriving creative routine and a paid community

  • The difference between critical thinking and creative problem-solving, and why we all need both

  • Her system for staying consistent on Substack while working a full-time job

  • The practical ways she helps subscribers build a creative corner at home (no Pinterest perfection required)

You’ll also discover how Jessi:

  • Grows her Substack through Notes, engagement, and genuine conversations with readers

  • Keeps her community inspired

  • Keeps her creativity alive

If you’ve ever said “I don’t have time to be creative,” Jessi will change your mind. Her world is living proof that art doesn’t need hours, it just needs you.

👉 Subscribe to Creative Jessi on Substack and rediscover your own creativity, one 15-minute session at a time.

Subscribe to Jessi

And remember to post your questions to Jessi in the comments :)

Wanna have your own Spotlight Session?

You can take the place under the spotlight in one of the next sessions and talk about your personal story and your Substack!

All you need to do is:

Every month I choose two winners - one for the Notes and one for the Writing Challenge. Watch all spotlight sessions here.

If you’re still a free subscriber, become a member and get your spotlight session with me!

I see you inside!

Yana

P.S. If you need to speed you your growth on Substack, check out this link.


👉 Start a discussion in the Unplugged community! Get help or simply introduce yourself and connect with like-minded members, and create meaningful connections.

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