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How to grow on Substack on the side of your 9-5 job?

If you’ve ever wondered how to stay consistent on Substack while juggling a full-time job, this is your blueprint. A Spotlight Session with Mike Goitein.

This session was so much fun!

I’m talking to

who is one of the winners of my Substack challenges and also a Product, Strategy and OKRs Coach. He runs an amazing publication called Product Strategy Decoded, focused on reverse-engineering industry products, startups, or solopreneur creators’ strategies using his proven framework.

Mike’s Substack journey began with Medium, but under the guidance of mentors, he realized the importance of owning his list and building direct connections with readers. That’s when his Substack was born.

Watch the video to hear Mike’s story and learn:

  • Why “work-life balance” is a myth, and what work-life integration looks like for creators

  • How to set up a content calendar and system that keeps you consistent

  • Why deep dives into other people’s success stories can accelerate your own growth

  • The three growth levers that work best on Substack: Notes, community, and recommendations

  • How to use AI as a partner in writing without losing your authentic voice

You’ll also discover how Mike:

  • Grew his Substack close to 1,000 subscribers

  • Turned challenges into strategies using simple, repeatable systems

  • Found productivity by focusing on just three key tasks per day

And when I asked my favorite question—what would you do if money wasn’t an issue?

Mike said he’d keep doing exactly what he’s doing now: writing, strategizing, and helping people grow… maybe just from a beach one month and the mountains the next ;)

If you’re a Substack writer juggling a 9-to-5 like me and Mike, struggling with consistency, or unsure how to grow, this session will show you how to merge it all into one abundant life.

And remember to post your questions for

in the comments :)

Subscribe to Mike

Wanna have your own Spotlight Session?

You can take the place under the spotlight in one of the next sessions and talk about your personal story and your Substack!

All you need to do is:

Every month, I choose two winners - one for the Notes and one for the Writing Challenge. Watch all spotlight sessions here.

If you’re still a free subscriber, become a member and get your spotlight session with me!

I see you inside!

Yana

P.S. If Substack still feels overwhelming, check out this link.


👉 Start a discussion in the Unplugged community! Get help or simply introduce yourself and connect with like-minded members, and create meaningful connections.

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