Yana, what do I write about? What should I post in Notes? How to grow my audience?
These are the questions I keep getting from people who are new to Substack.
But they are the wrong questions.
The right one is: “What do I sell?”
Because if you don’t start there, you risk to build an audience that never buys.
As if you’re advertising a shop without products inside of it.
Waste of money. And effort. And time.
Yesterday we had a powerful first QUEST LIVEs call where I showed you how to build a powerful paid membership on Substack.
The same way I did 2 years ago. And I never changed it, I only added to it, so now it brought me more than 20,000 subscribers in total with more than 1,300 paid members and an orange badge.
I wrapped it all up into just one pager with everything you need to cover to make sure it converts:
What people pay for and why
What are the three main elements of a high-converting paid membership
How to build a freebie that brings new subscribers regularly
How to turn it into a paid product that turns them into loyal buyers
How to design the membership so you keep buyers buying - because retention is the name of this game
Get your one-pager worksheet with your assignment, and the QUEST Sparring Partner & Coach Custom GPT in the Unplugged Toolbox (VIP version).
And if you haven’t already, here’s the link to join the QUEST LIVEs:
I see you in the next LIVE!
Yana
P.S. The QUEST LIVEs are focused on optimizing Substack for a high conversion rate. If you need help optimizing your entire funnel on the back-end, your AI workflows and automations, check this page.



