The way you design our Substack matters for conversion. Period.
Why?
Because of how humans make decisions. In NLP there’s something called “Convincer Strategy” - simply said, most people need a certain number of examples to be convinced that buying is a good decision for them.
In the QUEST I call these “confirmation moments” - it’s when you move your buyer closer to the decision to buy on every step of the subscription journey. It’s how you build trust.
One wrong word, and you create a “hesitation moment” - it’s how you destroy trust and move people away from the decision to buy.
That is what we do in the QUEST LIVEs - we optimize Substack for more confirmation moments and less hesitation moments.
That is how we optimize for a high conversion rate.
And since almost 2/3 of the human population are visuals, you need your Substack to be visually consistent all though the buyer journey.
So we’re talking design in today’s QUEST LIVE.
Again, I wrapped it all up into just one pager with everything you need to do to design a visually appealing Substack, one that builds trust and converts:
Your profile image
Your welcome page image
Your email headers and footers
Your home page design, organization, and structure
Get your one-pager worksheet with your assignment, and the QUEST Sparring Partner & Coach Custom GPT in the Unplugged Toolbox (VIP version).
And if you haven’t already, here’s the link to join the QUEST LIVEs:
I see you in the next LIVE!
Yana
P.S. The QUEST LIVEs are focused on optimizing Substack for a high conversion rate. If you need help optimizing your entire funnel on the back-end, your AI workflows and automations, check this page.
