Today I’m with Jari Roomer to talk about his explosive Substack growth: 10k subscribers in just 10 months.
Jari and the team from Write Build Scale didn’t rely on ads, viral hacks, or burnout-level publishing schedules. Instead, they built a publication that grew by itself steadily and sustainably.
Here’s some of the growth tactics we unpacked in our conversation:
1. Medium habits had to die.
Like me, Jari came from Medium. But on Medium, you hit “publish” and cross your fingers. On Substack, it’s relationships, not just content. You grow by collaborating with other writers and building long-term relationships.
2. Substack recommendations do more heavy lifting than most people realize
Over 40% of his subscriber growth came from being recommended by other writers.
No algorithms, no reels, no 27-point tweet threads. Just trusted creator connections.
3. Growth doesn’t start with content. It starts with clarity.
Before Jari asked anyone to recommend his newsletter, he made sure it was something people wanted to recommend. Clear positioning. Clean design. Consistent value. So when he did reach out, it wasn’t awkward - it felt obvious.
4. Notes are the next growth lever you need to master in 2025
Jari and the team make sure that at least 80% of their Notes are related to their newsletter topics. The rest? Who doesn’t love some dog pictures ;)
Watch the video to learn all of the tactics Jari and the team used to grow to 10k in just 10 months. And also the lessons they learned along the way.
And here’s the best part?
Jari’s approach is not some rare genius play. It’s something any writer can apply today. Which is why they’re pulling back the curtain.
A FREE live Masterclass
Jari, Sinem an Philip are hosting a FREE masterclass this Thursday, sharing exactly how they grew thier Substack to 10,000 subscribers in 10 months and over 300 paid subscribers.
Secure your spot here:
Here’s what you’ll learn:
How to grow your Substack on autopilot
The #1 mindset shift that helps you grow without overwhelm
A foolproof system for launching (and growing) a paid newsletter
And if you join for the live, you’ll also get a BONUS:
A 33-Step Substack Growth Checklist! This is the exact playbook they use to optimize every post, profile, and their overall strategy.
You don’t wanna miss that Masterclass.
Ready to grow your publication the smart way? Join here:
I’ll be there too. Hope to see you inside.
Till Thursday!
Yana
👉 Join the conversation in the Unplugged community! Start a chat to get help or simply introduce yourself and connect with like-minded members, and create meaningful connections.
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