Welcome to Unplugged by Yana G.Y.
Your One-Stop-Shop to grow your Substack. Get the AI tools, templates, strategies, and challenges to grow your subscribers, convert & keep them paying. From a Substack Bestseller (in 3 months)
Hey, I’m Yana!
I’m so happy to have you here!
This is your go-to place to grow your Substack!
But….if you’re a free subscriber, you’re missing out a lot!
When you upgrade your subscription now, you'll get access to the awesome and engaged community where we do:
The Notes30 Challenge - a monthly Substack Notes challenge (people who joined are crushing it). Each month you’ll get:
My engagement strategy to gain convertible subscribers (I currently convert 7.4% from Notes!). Here’s what Deni says about it:
7+ Notes templates I use to get 100+ likes (with a writing guide)
A custom GPT trained on my templates to write Notes that go viral. Here’s what Emma (a Marketing and AI expert) says about it:
A chance to win a Spotlight Session where you can promote your Substack - Check out the first one with Daniel. Here’s what he says about it:
The Substack Write2Sell column where you learn how to grow your paid subscriptions on Substack and keep them paying. Here’s a list of the must read posts:
Here’s what Hakima says about it:
The Monthly Writing Challenge where you apply everything from the Write2Sell column to convert your subscribers to paid.
And if you need help with setting up your Substack you can book me for a 30 min Strategy call (value $120) (who does that?!!)!
Here’s what Daniel says about having a call with me:
👉 You’ll receive all that and so much more for just $5/month (paid yearly)! People who joined say it's "mind-blowing value & incredibly rewarding!"
Upgrade your subscription now and you’ll never get a price increase in the future! You can unsubscribe at any time.
Here’s what some of my paid members say:
You also get access to:
Products from the CREATIVETECH HUB like:
My custom personalized GPT CREATIVETECH Writer PRO (value $369.99) (invite only, you won’t find it in the ChatGPT Store)
My custom GPT TITLE Generator trained to generate titles that drive clicks (value $69.99) (invite only, you won’t find it in the ChatGPT Store)
Start exclusive chats within the Unplugged Community where you can get help from fellow suuportive Substackers. I give early access to new benefits, we discuss challenge results and other topics.
That’s HUGE amount of value for as little as just $5/month!
👉 Get instant access to the decades of my knowledge and experience for just $5/month (paid yearly)!
There will be a price increase in the near future, so if you choose to upgrade now, you’ll lock that $5/mo forever!
You can unsubscribe at any time.
Take it from someone who became a Substack bestseller in record time without any external email audience or social media following.
It took me only 3 months to start growing my new subscribers with 20+ per day (that’s now increasing) and a total of 5 months to get my first Substack Bestseller badge:
Read my case study about how I got there here. I can help you get there too!
This is your One-Stop-Shop with everything you need to grow on Substack!
BUT….as a free subscriber or standard paid member, you don’t have the opportunity to work directly with me. I will answer all of your questions, but I won’t be able to review your Substack and help you build and execute your personalized strategy.
Subsctack is a business.
Success is 20% strategy and 80% execution.
And execution is where 90% of the businesses fail.
That's where personal coaching comes into play.
All successful leaders have personal coaches.
If there's a shortcut to success, that's it!
If you want to get the shortcut, take the V.I.P. membership.
Here’s what Kathleen says about the VIP experience with me:
But if you choose to stay with the free subscription, you’ll only have access to:
Limited access to the Notes & Writing Challenge - you can participate but you won’t have access to my growth strategies and you’re not entitled to win a Spotlight Session.
Ask Me Anything podcast, where I answer some questions about Substack.
Some free products from the CREATIVETECH HUB.
So, if you’re serious about growing your Substack, this is your go-to place.
Upgrade now and never get a price increase in the future!
The Unplugged Newsletter Structure
If you’re just starting your Substack and aim to grow and monetize it, start here:
Write2Sell Column will help you understand better how Substack works and what it takes to be successful - grow your audience of free subscribers and convert them to paid. Here’s a list of the must-read posts:
When you’re ready with your set-up, join the:
The Substack Notes30 Monthly Challenge - which helps you grow free subscribers
The Monthly Writing Challenge - which helps you convert them to paid subscribers
You can also find a lot of tips on:
And if you’re into strategy listen to my podcast:
The Strategy Podcast
Join the engaged and helpful Unplugged Community in the chat:
start a Chat to get help on anything Substack
And if you missed anything, find it all in the:
What Are Your Subscriber Benefits?
And here is the full description of your up-to-date Subscription benefits and how to redeem.
What is Unplugged all about?
Short answer: I help you grow your paid newsletter.
Every writer needs to have one.
And Substack is the best place to be.
Why choose me to help you: I’m not the “classical” writer.
I’ve been building and selling subscription-based services in a multibillion tech company for 14+ years in my 9-5. I still do.
Most writers don’t get it.
You can't go random.
You need a solid strategy.
Running a paid newsletter is a business and like any other, it needs:
the right mindset
a solid strategy
sound execution
But writers don't get it.
They try the wrong things:
Writing books and building courses like crazy. Then a monthly paid member comes for $5, downloads everything and unsubscribes.
Burning out before they can even come up with an idea of what to paywall. The internet is free. And "who would pay me to read my stuff?"
No one.
This is not a one-time sale. You need a long-term content strategy. Both on acquisition and retention.
If you don't have that, you'll get peanuts.
Like most writers.
So they're holding back.
Skeptic.
And for a good reason.
It's not an easy thing to do if you never done it.
For me?
It's everyday business.
I only applied what I know from my decades of experience building and selling services on subscription in my 9-5.
And it works.
I now have an above average conversion rate of 6.7% from all Substack channels!
Now you think I’m just another writer sharing tips for growth, right?
You’re right! But not entirely…
How am I different?
I walk the talk.
It’s something I mastered in leadership: you can’t be confident influencing others to do something you never did.
So I test what I share and speak from experience.
I don’t just learn and share what I’ve learned. I’m not gonna tell you how you can do stuff. I’m gonna tell you how I did what I did to achieve the results I have.
And I’ll give you the proof.
No fluff.
No sugarcoating.
Just unplugged, practical, actionable tips you can go, apply, and see results.
That’s all!
You will find all my Medium posts here for free as well as lots of exclusive posts behind the paywall.
Now, those are the real deal!
What are they?
They’re raw!
You’ll get the whole truth…
The bare-naked truth…
My unplugged version of it.
My brutally honest view on topics about the creator economy, the platforms, writing, and AI, which people barely talk about in public.
But there’s a catch: you’ll have to unplug yourself from the “matrix”. I’ll challenge you to:
unlearn what you’ve learned,
to think differently, and
to look at things from another angle.
It’s not gonna be easy, but it’s doable and it’s lot of fun!
Ready?
Look, we live in a new era - the era of TRANSFORMATION.
I’ll say that again: TRANSFORMATION.
It's not Evolution, not even REvolution, it's TRANSFORMATION!
And it's here because of AI.
Today anyone can monetize their content without any skill or experience. You don't have to be a writer or a designer to create highly valuable content.
Today content strategies that worked for years are now fading, while new AI-based models are gaining momentum.
Today children become millionaires.
If you think you’ve already figured that out, and you don't need anything think again!
You'd probably be right 12 months ago, but not now, not if you didn't change anything, not anymore...
It already happened in the past. Think about it. So many giants failed to keep up with new technology and went out of business. Remember Kodak and Xerox?
What about the recent example: Nokia? On the announcement of Microsoft's acquisition, Nokia's CEO said:
"We didn’t do anything wrong, but somehow, we lost".
Exactly!
They lost because they didn't do anything at all! They failed to adapt.
The rise of AI puts the education, entertainment, media, and marketing industries at high stakes.
Like it or not, we’re now in the Age of the AI Creator Economy!
So yes, anyone less experienced but well-equipped will outpace you. And by the end of the decade those who fail to adapt will be out of business!
Like Nokia.
Don’t be like Nokia. Stay on top of the industry! Join me now!
Here’s what some of my paid subscribers say about me:
Here’s what people who recommend me say:
About me
This is me on my first live radio interview in 2019:
This is me on a boat in the Aegean Sea:
And this is me as a 6-year-old, being shy but curious to explore the world:
See the determination in my eyes?
That’s exactly who I am!
I live in Europe and travel a lot.
I read non-fiction books on self-improvement.
I learn a lot. I believe you should never stop learning.
I have a crazy Jack Russel that makes my day every time I come home tired from a heavy day at work. Reminds me what are the important things in life. That’s how she helps me write:
See? Crazy!
I have a 9-to-5 where I lead teams building subscription-based products and services for multinational multibillion businesses. I’m a woman in a senior leadership role in the big tech. I was awarded the Emerging Leader award in 2022 for building a 40-person high-performing digital marketing team, from scratch, in about 3 months (I should probably write a book about it, let me know if you’re interested).
I’m a Mentor at the Chartered Institute of Marketing (CIM). I am also coaching people on leadership.
My Superpower: help people grow. I have helped people get promoted in their 9–5, and achieve other professional and personal goals. And I’m also good at making complex things sound simple, presented on slides 😉 That’s how my courses will look like (coming soon).
I have a BSc in Marketing and an MSc in Finance, Fintech, and Digital Innovation.
I am a CIM Member, a Chartered Marketer, and a certified NLP Master Practitioner (neuro-linguistic programming).
I’m also into Python Programming and AI.
I’m writing online along with my 9-5. I believe people should write every day to deal with the huge loads of stress we face these days. But because I’m too ambitious, I’m taking it seriously to bring it to a business level.
I’m making consistent money by writing online with AI. I'm cracking the algorithms by testing tactics and sharing practical actionable tips on how to implement them.
I grew to $769.81 monthly earnings in just 3 months of consistent writing on Medium.
In this newsletter, I’ll share it all: the lessons, the pains, the gains - the brutally honest unplugged version about them. Things other platforms make me refrain from sharing with you.
I’m also on Medium, Amazon, YouTube, X, Quora, TikTok, Facebook, and Pinterest.
Now, enough about me!
I’d like to know more about you!
What’s been your biggest challenge writing online?
What brought you here? What are you struggling with?
Hit reply to this email and tell me your story.
Seriously, I read and answer all my emails. I’m thrilled that you subscribed and I want to exceed your expectations when it comes to helping you earn online.
So I can’t wait to chat with you.
See you inside!
Yana
👉 If you enjoyed reading this, share it with friends!
I've been taking a moment to check what you offer and see if it resonates. Would what you are offering be suitable for any type of business/writing endeavour here on Substack?
Hi Yana. Loved your back story by the way. I love Substack so far. I would like to improve visibility on my notes, get more subscribers, use your title generator and My own personalized GPT from you. I understand these things take time and work every day pays off!