So, what is your MOAT?
Your online business is your castle. The moat around it is designed to protect it you’re your competition. If your MOAT is weak, your castle is in danger. Because let’s face it: once you start doing something great, your competition will be the first to sign up. And replicate in their own way and style. And guess what? If they have a bigger audience, your MOAT is gone. You’re no longer unique, you’re a copycat.
So, let me ask you something, What’s the ONE THING which you have or you can do and no one on Planet Earth can easily replicate?
Why should people pay YOU and not anyone else?
The answer to that question is your unique selling proposition. Your MOAT.
But Yana, I don’t have anything unique. I heart that a lot…
The fact that you don’t know it, doesn’t mean that it doesn’t’ exist.
You just have to find it.
Let me show you how.
