Donāt be obsessed with personal branding.
People put too much importance on it. During my research, Iāve seen bestsellers with tens of thousands of paid subscribers with zero branding, so itās not a big deal.
Yet, the decision-making process is an emotional process, full of hesitation and confirmation moments, that work on an unconscious level - a level you canāt touch with your words. But with a proper brand positioning you can.
In this video I cover how to turn hesitation moments into confirmation moments and the only three brand elements you need to master (and forget about the rest).
PLUS: I guide you through the Canva setup I use.
