Don’t be obsessed with personal branding.
People put too much importance on it. During my research, I’ve seen bestsellers with tens of thousands of paid subscribers with zero branding, so it’s not a big deal.
Yet, the decision-making process is an emotional process, full of hesitation and confirmation moments, that work on an unconscious level - a level you can’t touch with your words. But with a proper brand positioning you can.
In this video I cover how to turn hesitation moments into confirmation moments and the only three brand elements you need to master (and forget about the rest).
PLUS: I guide you through the Canva setup I use.
