Before you write a single word, before you obsess over formatting, Notes or which day is best to hit publish, ask yourself this:
How big can this actually get?
That’s what I break down in this section of the QUEST. Not the dreamy, motivational, “believe in yourself!” potential, but the actual, strategic limits of your niche, your audience, and your own resources (mostly mental).
Because the truth is:
Most newsletters don’t fail because the creator isn’t smart enough, but because of unrealistic expectations.
In this video I walk you through how to gut-check your chosen direction, how to spot warning signs early, and why “just follow your passion” can be dangerous advice if you skip one critical step.
Plus, I break down the three topic types—and why only one of them will keep your business alive if platforms change or trends die.
PLUS: I have some homework for you ;)
VIPs: Share this with me, please!
