Writing Daily Won't Make You Money (Until You Fix This One Thing)
The #1 Reason Writers Burn Out Before They Ever Get Paid
Let’s make this painfully clear:
You can write every day.
You can go viral.
You can build a list.
And still never make a single dollar.
Because traffic isn’t the same as trust.
This is the silent killer of 99% of content-driven businesses.
They think “more posts” equals “more income.” And they overlook proper positioning.
But if your content isn’t engineered to convert, all you’re doing is feeding the algorithm. And burning yourself out in the process.
Let me show you what I mean.
Most creators skip the most important question:
What is my content for?
Not what is it about.
Not who is it for.
Not even how do I grow it.
But what business purpose does it serve? What problem does it solve?
Until you can answer that, monetization will always feel like a mystery. Or a miracle.
Here’s what great positioning solves:
You stop guessing what to write next
You know exactly who you’re speaking to
You attract the right audience, not just an audience
Every piece of content becomes a gateway to your offer
You don’t need to “sell” because your writing already does the heavy lifting
Positioning isn’t about picking a niche.
It’s about designing a system, so your content, offers, and subscribers are all pulling in the same direction.
No friction. No confusion. Just flow.
What good positioning is all about?
Most people thing it’s niche.
Some get a bit closer with audience.
But it’s all about how you position yourself in the perception of your audience. Not just about defining your audience. Not just about a niche.
For me it’s a mix of 6 ingredients:
Your unique advantage (I call that a MOAT)
The topics that you write about
The problems that you solve with it
The audience that has these problems
The direct competitors who also do the same
The growth potential all of the above has for you
If you nail these, you can never go wrong with your content business.
You will attract the right audience.
You will build the right offers for them.
You will easily monetize without endless promotions.
Proper positioning = consistent growth
These are the exact same six filters I use to:
Choose what to write (and what to ignore)
Turn free content into recurring revenue
Build out paid newsletters, digital products, and scalable services that sell
Most writers are stuck because their positioning is weak, not their writing.
They’re stuck on random topics.
Stuck in low engagement.
Stuck in “maybe this next post will be the one.”
It won’t. Not until you fix your positioning.
Want to see what that looks like?
Don’t just write more.
Write smarter.
Your future readers (and buyers) are waiting.
Stay Unplugged!
Yana
P.S. I deep dive into positioning in the second domain of the Substack Quest.
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You gave a wealth of knowledge in your post. Thanks for the tips.
A great positioning comes before the target audience as they shall be attracted by that. I love that you asked „What is my content for“ and admit I need to improve that on my side, too.