Write2Sell: Increase Your Conversion Rates Using these 5 Buyer States

I ran a deep data analysis and discovered what actually makes people click on that buy button (with a template you can apply directly)

A lot of people talk about growth.

Few talk about how to measure it right, and even fewer talk about conversion rates.

As if they’re some mystical force no one can control…

Conversion rates.

That’s what I optimize for.

That’s what gives me crystal clear clarity about where I am standing with my business.

If you’ve followed me for a while, you know I don’t do assumptions.

I do math.
I do systems.
I do predictable results.

It’s all in the data. Your data. You just have to look.

So let me ask you:

My numbers don’t lie.

My conversion rate, especially from native Substack readers, has been consistently high ever since I started last year.

Substack officially says the average is about 5% with 10% being what we should aim for. But the reality is different - most people are about 3%.

And yes, there are exceptions: I’ve seen 11,3% and I’ve also seen 18% (that’s the highest).

My conversion rates

I track that to isolate the effect from Substack alone, as I also have imported subscribers. It’s not 18% but it’s consistently high above the average 3% especially from Substack organic channels, see:

The kind of high that makes other creators ask, “How are you doing this?”

There’s no secret hack.

I’m just focused on conversion rates:

• I measure

• I take action

That’s it.

I track where every subscriber comes from.

I track how long it takes them to convert.

And now, with the help of Finn Tropy, I can also track their click behavior, their open behavior, their hesitation patterns, and their “I’m definitely buying soon” patterns.

My recent discovery

One of the biggest things I’ve learned after analyzing thousands of data points?

You’re not selling to “an audience.” Not even “buyers”. You’re selling to buyer states.

Five of them, to be exact.

And the minute I started using AI to break down subscriber behavior, how they read, how they click, how they hesitate, how they buy, it all snapped into place.

Most people use AI to tell them what to sell.

I use AI to show me how people decide to buy.

That changed everything.

Because once you understand the 5 Buyer States I’m gonna show you in this post… selling gets waaaay much easier.

Your CTAs land better.

Your words convert faster.

Your entire funnel stops feeling like a gamble and starts feeling like simple math.

So let’s get into it.