Write2Sell: How to Write So People Say Yes to Your Offer Before You Pitch

Starting my brand new NLP sales techniques series in the Write2Sell

I used to think sales was about the offer.

Turns out, it’s much more about how you present it. The sequence of confirmations you create in people’s mind.

It’s not what you say that sells.

It’s what people already said yes to before you said it.

I’m starting a new series in Write2Sell: I’ll give you NLP (neuro-linguistic programming) techniques you can use in your writing to sell more without feeling awkward. One technique at a time. Straight from my decades of experience in the negotiation boardrooms, selling million-dollar deals.

The Subtle Art of a Stacked Yes-es

If you’ve ever found yourself nodding along to a story before realizing it’s a pitch — congratulations, you’ve just experienced the technique I’m talking about.

It’s called the “Yes-Set” and it’s one of the oldest persuasion techniques in neurolinguistic programming (NLP). Old but GOLD.

In the QUEST I call these “confirmation moments” - the moments you make your reader say yes to you. They serve as tiny sales confirmations, helping you get faster to the closing.

In sales, that’s pretty straightforward - you make them agree multiple times before the pitch.

But in writing, it’s an art of emotional pacing.

It has to be infused in your content at every touchpoint.

Most people don’t get it clearly. Or even worse - they underestimate the power of it.

But when you break the pattern, you lose the deal.

In your stats, this might look like unsubscribes, low conversion rates, or even low engagement.

In the QUEST I call these “hesitation moments” - the opposite of the confirmation moments. It’s when you create confusion through the inconsistency of your messages in your writing and visual presentation.

How to avoid that?

And most importantly, how to incorporate the yes-set in your writing so that you pre-sell your offers before the pitch?

That’s exactly what I’ll cover below.

Plus: you get a tiny checklist to verify you use that formula correctly.

Hint: that technique is exactly what makes short-form writing go viral across all platforms.