This is Why You're Not Selling.
Why it’s Not Because of Your Offer (And How to Fix It)
So you launch an offer, start your promotion and…nothing happens…
I’ve been there.
That’s what happens when you don’t do your homework first.
When you want to “just test” but you’re not prepared to hit the wall.
Your offer might be brilliant. Your content might be gold.
But if your positioning is off?
You’re invisible.
You could have the perfect solution to a buyer’s biggest problem.
But if the way you present it doesn’t make them feel the urgency, if it doesn’t help them see the value then, it doesn’t matter.
They like.
They click.
And they move on.
Tell me now:
Positioning isn’t marketing. It’s your homework.
Most people confuse positioning with branding. With tone. With niche. With audience.
No.
Positioning is the mental space your offer claims in your buyer’s mind.
It’s the difference between “just another course” and “the only course that finally made sense.”
It’s the answer to:
And if your buyer doesn’t see the answer in the first 8 seconds, you’ve already lost the sale.
You can’t afford to be vague.
Here’s the truth most creators avoid to face:
Specific sells. Generic stalls.
If your offer sounds like this:
“Learn how to grow on Substack”
“Find your voice as a writer”
“Monetize your passion”
You’re in trouble.
Why?
Because that could be helpful…
But it’s also completely forgettable.
Every day, your readers are being sold “helpful.” They’re being bombarded with vague promises, nice-sounding features, and nothing that makes them feel something.
They don’t need helpful. They don’t need to learn. They need a solution to their pains.
They need relevant.
They need urgent.
They need you to speak directly to the problem they hate having and the result they secretly want.
That’s positioning.
Positioning answers the only question that matters:
Why should I pay you, right now, instead of doing nothing?
And the answer is never, “Because my course has 6 modules which cover this and that.”
No one buys features they don’t understand.
And they’ll never understand it if you don’t tell them what makes it different.
Not better.
Different.
Bad positioning makes selling feel hard.
Great positioning makes selling unnecessary.
Read that again.
This is why so many writers hate selling.
It feels pushy. It feels awkward. It feels like begging.
And it does, because they skipped the positioning homework.
Because they’re trying to sell something they haven’t figured themselves.
Once you nail positioning, something flips:
People start telling you how your offer fits them
You don’t have to convince, just confirm
Your offer feels needed, not optional
That’s the difference between writing content and building a business.
Here’s your next step:
Forget copywriting for a moment.
Forget pricing. Forget testimonials. Forget sales pages.
Ask:
What is the exact problem I solve?
Why is my way of solving it different?
What is the outcome my buyer wants most
And how do I position my offer as the bridge to that?
Nail that.
Because until you do, no funnel, post, or fancy design will save the sale.
Positioning is what makes the right people say:
“Oh my god, this is exactly what I’ve been looking for.”
That sentence?
It’s the beginning of every profitable offer you’ll ever create.
Stay Unplugged!
Yana
P.S. Here’s my blueprint to positioning that sells.
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Love that: why is MY way of solving it different? because I have healed my mental health issues holistically, and everyone deserves to live a life of freedom and alignment like I do now!