Here’s what I cover in this video:
The difference between traditional research and the agile approach (and why it’s importnant)
The ONLY 3 sources of research you need
A complete set of questions to ask
The buyer journey map and how to use it
The competitive offer map template and how to use it
The Google Way of agile product development and a link to a free resource bank
As usual, here are your handouts…and some homework ;)
