Here’s what I cover in this video:
What “product” really means in the context of creator businesses
The chicken-or-egg dilemma: content first or product first—and how both work if you have a clear product strategy.
Why random content leads to hesitation moments instead of confirmation moments in your buyer’s journey.
How to build a purpose-centric content strategy that turns free readers into loyal buyers.
Clarifying what a paid subscription really is and why it’s more complex to sell.
Introduction to Design Thinking for writers and creators.
How each solution you create reveals your next product idea, building a full roadmap naturally. And what’s next.
As usual, here are your handouts…
