📍Product Strategy: Selling Subscriptions

Here’s what I cover in this video:

• What “product” really means in the context of creator businesses

• The chicken-or-egg dilemma: content first or product first—and how both work if you have a clear product strategy.

• Why random content leads to hesitation moments instead of confirmation moments in your buyer’s journey.

• How to build a purpose-centric content strategy that turns free readers into loyal buyers.

• Clarifying what a paid subscription really is and why it’s more complex to sell.

• Introduction to Design Thinking for writers and creators.

• How each solution you create reveals your next product idea, building a full roadmap naturally. And what’s next.

As usual, here are your handouts…

Your Handouts & Workbook