Welcome to Unplugged by Yana G.Y.

Hey, I’m Yana!

I’m so happy to have you here!

This is your go-to place to grow your Substack!

Start Here:

If you’re new to Substack, get this first:

If you’ve been around for a while and have decided to take your Substack seriously and aim to grow and monetize it, or need to optimize it for a higher conversion rate, start here:

1. Introduce yourself in the chat and find a sparring partner for the QUEST

2. Take the SUBSTACK QUEST. When you’re ready, continue with:

   1. The Growth Challenges to grow your free & paid subs

   2. Book me for a Strategy call whenever you need me

3. Grow your paid subs using my Write2Sell Column strategies

4. Write better and faster with my AI tools and prompts

5. Follow my monthly earnings reports if you want to reverse-engineer my growth

If you already have a paid tier and need a second pair of eyes on it and everything you do on Substack, then book your Substack review and join the VIP club Masterminds. We get together every month to talk about what works, what doesn’t and all new things on Substack.

And if you want to take the shortcut to a $5k-$10k/month business, then work with me. We’ll build your entire funnel and set your systems, AIs and automations to grow and monetize at scale.

And remember to check your subscriber benefits here.

All of this of course is reserved for my paid members only.

But %%first_name%%….if you’re a free subscriber, you’re missing out a lot!

When you upgrade your subscription now, you’ll get access to the awesome and engaged community where we do:

• The ONE and ONLY SUBSTACK QUEST designed to set your Substack for high conversion rate, built from scratch (even if you have zero clue) - you won’t find ANYTHING like it! You have positioning, product, content, growth, monetization and retention strategies, packed all together in the form of a QUEST - the RIGHT steps you need to follow in the RIGHT order to build a high-converting Substack. It has all the strategies from my 15+ years of experience in product, marketing and sales of subscription-based services in the big tech corporate world (you won’t find these anywhere online).

  It has EVERYTHING you need to grow a newsletter (paid or free), on Substack and beyond, covering:

  • The 6 Core Strategies from above included in the SUBSTACK QEST

  • Hands-on AI and automations in the QUEST LABS, including:

    • Social media growth & automations

    • Paid ads growth & automations

    • Sales funnels & more

  • and the Unplugged TOOLBOX - with all my custom GPTs and Claude skills (including the Strategy Assistant trained on the QUEST, all courses, and every piece of content I published), prompts library, tools, SOPs, templates and my personal Claude skill library. Luke told me he got his orange Bestseller badge with the help of one of my GPTs:

• • People love this QUEST, some say it’s as addictive as Netflix:

I built this QUEST from proven methods I’ve been using in my 9-5 for more than 15 years. They work even if you’re just starting, here’s proof:

• The Notes30 Challenge - a monthly Substack Notes challenge (people who joined are crushing it). It goes with the Viral Notes Writer System where you’ll get:

  • My engagement strategy to gain convertible subscribers (my highest free to paid conversion rate from Notes is 11.7%!). Here’s what Deni says:

• 10+ Notes templates I developed from my viral Notes with a writing guide

• A custom GPT and a Claude skill trained on viral Notes data to write Notes that go viral and bring you subscribers. People get viral Notes from it, here’s what Jeff said about it:

And Lisa got more than 500+ subscribers from one Note written with it:

• All of the above packed in the The Viral Notes Writer System - a course on everything you need to grow your free subscribers on Substack.

  • The Unplugged Hall of Fame - a swipe file with the viral Notes of from Unplugged paid members

  • A chance to win a Spotlight Session where you can promote your Substack - Check out the first one with Daniel. Here’s what he says about it:

• People get real results from being part of this Notes Challenge. Here’s what Mike says:

• The Monthly Writing Challenge where you apply everything from the Write2Sell column to convert your subscribers to paid.

• The Substack Write2Sell column where you grow your paid subscriptions and keep them paying. Here’s a list of the must-read posts. Here’s what Hakima says about it:

• And if you need help with setting up your Substack you can book me for a 30 min Strategy call (who does that?!!)!

  Here’s what Daniel says about having a call with me:

👉 You’ll receive all that and so much more! People who joined say it’s “mind-blowing value & incredibly rewarding!

Upgrade your subscription now and you’ll never get a price increase in the future! You can unsubscribe at any time.

Here’s what my paid members say:

You also get access to:

• Products from the CREATIVETECH HUB like:

  • My most famous GPT and Claude skill - the Viral Notes Writer trained on viral Notes data that turns your Notes into subscribers.

  • My custom GPT TITLE Generator trained to generate titles that drive clicks (value $69.99) (invite only, you won’t find it in the ChatGPT Store)

  • My custom personalized GPT CREATIVETECH Writer PRO (value $369.99) (invite only, you won’t find it in the ChatGPT Store)

  • And many more → check the Unplugged Subscriber Benefits

• Start exclusive chats within the Unplugged Community where you can get help from fellow supportive Substackers. I give early access to new benefits, we discuss challenge results and other topics.

That’s HUGE amount of value! People say it’s the ONLY Substack with so much value.

👉 Get instant access to the decades of my knowledge and experience.

No price increase in the future. You can unsubscribe at any time.

Take it from someone who became a Substack bestseller in record time without any external email audience or social media following.

It took me less than 3 months to start growing my new subscribers with 20+ per day (that’s now increasing) and a total of 5 months to get my first Substack Bestseller badge.

Read my case study about how I got there here. I’ll help you get there too!

5 months later I was already running a $5k+/month AI-powered writing business, on the side of my 9-5, using the strategies I’ve proven during my 15 years of experience in product, marketing and sales of subscription based services in the big tech corporations.

I hit my first $10k month only 13 months after I went ALL IN on Substack, and now I’m scaling it to $20k/month and beyond.

Today I run a 6 figure business on the side of my 9-5 job. I’m one of the very few Substack experts with an orange Bestseller badge and more than 1,000 paid members.

You’re in good hands.

And I’m giving you all to you in this newsletter.

This is your One-Stop-Shop with everything you need to build a high-converting Substack!

BUT….as a free subscriber or standard paid member, you don’t have the opportunity to work directly with me. I will answer all of your questions, but I won’t be able to review your Substack and help you build and execute your personalized strategy.

Substack is a business.

Success is 20% strategy and 80% execution.

And execution is where 90% of the businesses fail.

That’s where personal coaching comes into play.

All successful leaders have personal coaches.

If there’s a shortcut to success, that’s it!

If you want to get the shortcut, take the V.I.P. membership.

You’ll get a 50% off of my coaching service. Here’s what people achieve when working with me in my VIP and 1:1 coaching:

But if you choose to stay with the free subscription, you’ll only have access to:

• The 10-day free crash course on how to grow your first 1000 subs.

• The blueprint about how you should approach Substack to build your business.

• Ask Me Anything podcast, where I answer some questions about Substack.

• Some free products from the CREATIVETECH HUB and some occasional growth tips.

Oh, and the FREE Masterclass I prepared just for you:

By the end of this Masterclass, you’ll have a product ready to sell. And a FREE Workbook to help you get to the $5k/month faster.

Book your spot now! It’s 100% FREE

So, if you’re serious about growing your Substack, this is your go-to place.

Upgrade now and never get a price increase in the future!

What Are Your Subscriber Benefits in a Nutshell?

And here is the full description of your up-to-date Subscription benefits and how to redeem.

What is Unplugged all about?

Short answer: I help you build a high-converting Substack.

Every writer needs to have one.

And Substack is the best place to be.

Why choose me to help you: I’m not the “classical” writer.

I’ve been building and selling subscription-based services in a multibillion tech company for 15+ years in my 9-5. I still have my job.

Most writers don’t get it.

You can’t go random.

You need a solid strategy.

Running a paid newsletter is a business and like any other, it needs:

• the right mindset

• a solid strategy

• sound execution

But writers don’t get it.

They try the wrong things:

• Grinding like crazy to build an audience without a clue how to monetize it. “I’ll monetize later” is the biggest lie you can tell yourself.

• Writing books and building courses like crazy. Then a monthly paid member comes for $5, downloads everything and unsubscribes.

• Burning out before they can even come up with an idea of what to paywall. The internet is free. And “who would pay me to read my stuff?”

No one.

This is not a one-time sale. You need a long-term content strategy. On all three: acquisition, conversion and retention.

That’s what you learn in corporate. That’s what you don’t learn randomly online.

If you don’t have that, you’ll get peanuts.

Like most writers.

So they’re holding back.

Skeptic.

And for a good reason.

It’s not an easy thing to do if you never done it.

For me?

It’s everyday business.

I only applied what I know from my decades of experience building and selling services on subscription in my 9-5.

And it works.

I now have an above average conversion rate of >6% from all Substack channels!

Now you think I’m just another writer sharing tips for growth, right?

You’re right! But not entirely…

How am I different?

I walk the talk.

It’s something I mastered in leadership: you can’t be confident influencing others to do something you never did.

So I test what I share and speak from experience.

I don’t just learn and share what I’ve learned. I’m not gonna tell you how you can do stuff. I’m gonna tell you how I did what I did to achieve the results I have.

And I’ll give you the proof.

No fluff.

No sugarcoating.

Just unplugged, practical, actionable systems you can go, apply, and see results.

What are they?

They’re raw!

You’ll get the whole truth…

The bare-naked truth…

My unplugged version of it.

My brutally honest view on topics about the creator economy, the platforms, writing, and AI, which people barely talk about in public.

But there’s a catch: you’ll have to unplug yourself from the “matrix”. I’ll challenge you to:

• unlearn what you’ve learned,

• to think differently, and

• to look at things from another angle.

It’s not gonna be easy, but it’s doable and it’s lot of fun!

Ready?

About me

This is me on my first live radio interview in 2019:

This is me on a boat in the Aegean Sea:

And this is me as a 6-year-old:

See the determination in my eyes?

That’s exactly who I am.

I live in Europe and travel a lot.

I read non-fiction books on self-improvement.

I learn a lot. I believe you should never stop learning.

I have a crazy Jack Russel that makes my day every time I come home tired from a heavy day at work. Reminds me what are the important things in life. That’s us when she won her first award for the most beautiful dog in Europe:

I have a 9-to-5 where I’m a Business Development Director in a top tier bank reporting to the board. I spent 15+ years in telecoms lead teams building subscription-based products and services for multinational multibillion businesses. I was awarded the Emerging Leader award in 2022 for building a 40-person high-performing digital marketing team, from scratch, in about 3 months (I should probably write a book about it, let me know if you’re interested).

I’m a Member and a Mentor at the Chartered Institute of Marketing (CIM). I am also coaching people on leadership, personal development and now on business growth, AI and automations.

My Superpower: help people grow. I have helped people get promoted in their 9–5, and achieve other professional and personal goals. And I’m also good at making complex things sound simple, presented on slides 😉 That’s how my courses look like and people love them

I have a BSc in Marketing and an MSc in Finance, Fintech, and Digital Innovation.

I am a CIM Member, a Chartered Marketer, and a certified NLP Master Practitioner (neuro-linguistic programming).

I’m also into Python Programming and AI.

I’m building my online business along with my 9-5. I believe people should write every day to deal with the huge loads of stress we face these days. But because I’m too ambitious, I’m taking it seriously to bring it to a business level.

I’m making consistent money by writing online with AI and automations. I’m cracking the algorithms by testing tactics and sharing practical actionable tips on how to implement them.

I help people grow a paid newsletter business using AI and my 20+ years of experience in creating products and selling services on subscriptions in a big tech corporation. I used the very same methods and strategies to:

• Become a Substack Bestseller in just 3 months.

• Rank in TOP 30 of the Substack Bestsellers GLOBALLY in just 5 months.

• Earn $10,000 in annual recurring revenue in just 7 months.

• Reach $5,000/month in just 9 months and build a sustainable 5-figure paid newsletter in just 2 hours per day on the side of my 9-5 job.

• Got to my first $10,000 month in 13 months after I started.

• Scaled to $20,000/month about 6 months after.

• Got my orange Bestseller badge for 1,000 paid members in less than 2 years.

My free to paid conversion rate is currently higher than Substack average, and people say I’m in top 20%. Here’s how it looks like distributed by acquisition channel:

In this newsletter, I’ll share it all: the lessons, the pains, the gains - the brutally honest unplugged version about them. Things other platforms make me refrain from sharing with you.

Connect with me:

Now, enough about me!

I’d like to know more about you!

What’s been your biggest challenge writing online?

What brought you here? What are you struggling with?

Hit reply to this email and tell me your story.

Seriously, I read and answer all my emails. I’m thrilled that you subscribed and I want to exceed your expectations when it comes to helping you earn online.

So I can’t wait to chat with you.

See you inside!

Yana

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Yana’s results are not typical and are not a guarantee of your success. Yana is experienced product, marketing and sales expert, and your results will vary depending on education, effort, application, experience, and background. Yana cannot guarantee that you will make money or that you will be successful if you employ her business strategies specifically or generally. Consequently, your results may significantly vary from hers. Yana does not give investment, financial, tax, or other professional advice. Due to the sensitivity of financial information, Yana does not know or track the typical results of her students. Specific transactions and experiences are mentioned for informational purposes only. The information contained within this website is the property of CREATIVETECH, Inc. Any use of the images, content, or ideas expressed herein without the express written consent of CREATIVETECH, Inc is prohibited. Copyright © 2026 CREATIVETECH, Inc. All Rights Reserved