Write2Sell: Why Your Content Isn’t Converting
And What To Do About It
Let me guess.
You’ve been publishing consistently.
You’re getting a few likes, maybe a couple subscribers here and there.
You’re writing good stuff, maybe even great stuff.
But when it comes to actually monetizing?
Crickets.
You’re not alone.
I’ve been there too. Just today I compiled my subscribers growth and look at my conversion rate growth:
I was obsessed with it initially, and believe me, I know the pain.
Then I decided to focus on progress, not absolute numbers. That’s what keeps you going. That’s how you know you’re on the right track.
But what if you don’t see any progress?
I have one word for you: positioning.
Most writers fall into the same trap: they publish without positioning.
And without positioning, content is just noise.
You can have all the talent, all the ambition, all the time in the world.
But if your topics aren’t designed to convert?
You’re building a business on sand.
Before we dive in—let’s get one thing straight.
This article isn’t about growing your audience.
It’s about making your content actually pay you.
If you’re a writer, creator, or newsletter publisher putting out great work, but still hearing crickets when it comes to conversion, this is for you.
Let me tell you how I learned this the hard way.
In my early days, I was publishing consistently, building a list, doing “all the right things.”
And still, I wasn’t making money.
I wasn’t missing talent.
I was missing positioning.
Once I figured out how to structure my content around conversion, everything changed. That happened in September last year, and it clearly shows in the chart above.
I now run a high-converting paid newsletter business, and my background in sales and product development means I don’t just think like a writer or a marketer. I know strategy by heart. Strategy that converts.
Because the truth is: content doesn’t convert on its own.
But positioned content does.
What is Positioning—Really?
No, it’s not just “picking a niche” or “audience”.
It’s about how you position your offers in the mind of your buyer.
Read that again.
Like I shared in this post, for me it’s a mix of 6 ingredients:
Your unique advantage (I call that a MOAT)
The topics that you write about
The problems that you solve with it
The audience that has these problems
The direct competitors who also do the same
The growth potential all of the above has for you
And today I’d like to deep dive into the 4 qualities your content NEEDS to have if you want to have a high conversion rate.