The One Mistake That’s Keeping Your Writing Income (And Exactly How to Fix It)

Say Hi to my brand new custom GPT: The High Converting CTAs Writer.

I get it. You don’t want to be “salesy.”

You want your readers to feel enchanted, not ambushed. You're terrified of turning into that door-to-door vacuum guy who smells like fake leather and desperation.

But here's the thing...

The #1 reason most writers never monetize their work: they don’t use CTAs. Or they use the wrong ones.

And when I say CTAs, I’m not talking about the shy “Subscribe if you liked this” buried under 17 scrolls.

I’m talking about powerful, story-based, emotionally resonant conversion machines presented properly.

Here’s what I mean…

Why You’re Not Selling (Even When You Write Great Stuff)

Because you’re scared.

You’ve got What-If Syndrome:

• What if they don’t buy?

• What if they unsubscribe?

• What if they think I’m annoying?

• What if I’m not even good enough to charge money for this?

Classic symptoms of the Starving Artist’s Inner Monologue. I’ve seen it a thousand times.

But here’s the question no one dares to ask:

What if they DO buy?

Yeah. What if someone reads your post, sees your offer, and thinks:

“Wait... this is exactly what I need.”

And they click. And they pay you. And you make money.

You know what I’ve recently got from a paid member? A “thank you for offering”. Here are the exact words:

“Your work has helped me out a great deal. I never would've been able to tap into your brilliance if you had not put an offer out there. Thank you for doing what you do, whatever the verb is :-)”

And the verb is “selling”

Truth is People Love Buying

They just hate being sold to.

This is where most writers tank their revenue, by thinking selling = sleaze.

But selling, when done right, is actually an act of service. You’re helping people.

Let me repeat that. Selling is helping your reader solve their problem.

Not selling? That’s actually withholding a potential solution. You’re preventing people from benefiting from your brilliance.

But I’m not here to convince you, I know that’s so very hard.

If selling doesn’t feel natural, I’ve got a solution for you.

How Do You Sell Without Sounding Salesy?

Simple.

You stop trying to push products and instead…Tell the story of how your offer solves their painful, sticky, itchy, ever-present problems.

Let’s break that down.

Instead of “Upgrade to premium” or “Buy my product,” try:

• “Tired of writing your heart out and still hearing crickets? Here’s how I fixed that.”

• “This is the exact system I used to convert my audience into a paid tribe. Step-by-step, zero fluff.”

Or instead of “Buy my eBook,” try:

• “I wrote this for writers who feel invisible. If that’s you, this might be the roadmap out.”

Here’s what you focus on:

• The problem. What are they struggling with? Procrastination? No conversions? Feeling like no one cares?

• The solution. What did you do to fix it? How did you do it differently? How did you help them save time, money or effort? Make it tangible.

• The outcome. What’s their life like after using your method/tool/course/newsletter?

Simple, right?

Not really, I know…

Why This Is Hard for Most Writers

I can repeat this formula a thousand times and I know you’ll still stay stuck.

Because this isn’t writing.

This is copywriting a different muscle entirely.

Writing makes you relatable.
Copywriting makes you money.

You need:

• Sales psychology

• Emotional triggers

• Audience research

• Nailed positioning

And the ability to say “buy this” without actually saying “buy this”

Takes years to master, it’s actually a profession. Like sales and marketing.

But I’ve got you.

Right now, when Substack feels slow than ever, we all need some extra help. So I’ve made it a bit easier for you.

The Shortcut I Built for You

I spent years copywriting for 6-figure offers - for my online business and also in my 9-5. Now I have trained a brand new custom GPT with some of the best CTAs I use to convert at high rates.

Seriously.
My Substack converts free to paid subscribers at 6.7%:

People say I’m in to 20% of all paid Substacks.

My Gumroad store? 11.5% conversion rate.

(In case you didn’t know, the industry average for online stores? Around 3%.)

And now... you can get my CTAs models built in this amazing new custom GPT.

The High-Converting CTAs Writer GPT: How to Use it?

Give it just two things:

1. Your product description.
   What is it? Who’s it for? What pain does it solve? What happens after they use it? You have to nail the positioning of your product. Take the QUEST if you haven’t.

2. Your audience’s problems, fears, frustrations, and goals.
   What keeps them up at night? What do they daydream about? What are they secretly ashamed of? If you don’t know how to get them, take the QUEST. I’ve covered it all there.

If you want to sell better your paid newsletter, give it your about page, benefits for paid subscribers, and your profile description.

Your Prompt should be like:

“Give me 10 CTAs for this product: [add description here] I created for my audience, which has these [problems, fears, frustrations, and goals]”

It’s THAT simple. Feed that in, and the GPT will spit out:

👉 10 non-salesy, high-converting CTAs
Crafted for your product. Using your tone. Speaking straight to your ideal reader’s soul.

Where to Use These CTAs

Don’t just create them. Embed them like gold coins throughout your content.

Here’s where to drop them:

1. Under every post. Not in Notes, never sell in Notes. That’s for conversations, not conversions. Use them in your posts.

2. In your email headers and footers. Subtle. Consistent. Always working for you.

3. Inside the “Subscribe” caption buttons. That tiny space is precious real estate. Use it well.

4. On your homepage. Make your value crystal clear for new visitors.

5. In every landing page button: product, lead magnet, or paid offer. Your CTAs are your best closing tools.

How to Get the Custom GPT?

As always, this new piece of gold is included in your paid subscription. You don’t have to pay on top for it, and I promise, it will bring you cash.

Just use it more often.

You’ll finally write CTAs that convert, without cringing. And you’ll never have to write “Upgrade to premium” ever again.

It’s invite-only, you won’t find it in the ChatGPT store.

I constantly update my GPTs with new training data as I collect it.

Here’s the link to it: