Monthly Round-Up: October'24 Earnings Report
October was another all-time high.
What gets measured gets managed.
I’ll keep saying that.
Data-driven decisions. Those are the best.
I do listen to what people, especially what successful people say, but then I look at what they do. I test, I measure and then (and only then!) I decide.
This is my strategy. In anything: my 9-5 job, my online undertakings, my life.
It never turned me down.
So it’s time to look at the numbers for October’24.
As usual, this is what I have:
Content: strategies I implemented last month and their outcome
Distribution: platforms I used and how they performed
Monetization: how much I earned in total and a breakdown by platform
Outlook: what I plan to start, stop, change or continue, and why
Let’s begin!
Content & Distribution
October was a blast!
I now focus mostly on Substack.
I think I’m gonna build by whole content online around the paid newsletter.
I’ll put as much as I can into the paid plans and the rest will be on top, but with exclusive offers for Substack paid members.
So that’s what I did on October: after I’ve set my Substack on its way to grow faster in September, I decided to add more value.
Here’s a summary of the changes in a nutshell:
Launched my Monthly Writing Challenge - because I listened to my community. A lot of people wanted this kind of challenge to help stay consistent on writing. So I did.
I announced changes effective November 1st:
Way much more benefits:
a new Ask Me Anything podcast for all subscribers
opening the challenges to all subscribers
a prize for each challenge: a spotlight session with the most active ones
a 30-minute strategy call in the standard annual plan
a done-for-you custom GPT that writes like YOU for the founding tier
A price increase:
monthly: $9 → $18
yearly: $3/month ($36 total) → $5/month ($60 total)
founding V.I.P. members: $120/year → $180/year
Why more benefits for free subscribers?
I was overdoing it. I was paywalling way too much. I saw much less new free subscribers coming, which I considered a consequence.
The challenges: those are about community. The more people join the better. Still I kept the guides and templates behind the paywall and the prizes are only for paid members.
Other Content Changes
I started doing workshops for paid subscribers. Mostly how-to about AI and automation. There’s a lot you can do and I’ll continue to share as I test and prove things working.
Monetization
I never shared this officially, for now I only discuss this with my V.I.P. members during our sessions about their Substacks.
It’s really simple:
When you’re new on a market and you want to grow fast, you have just one winning strategy.
Here it is:
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