Monthly Round-Up: Jun & Jul'26 Earnings Report
Stable $20k-ish a month revenue, 6-figure business on the side of my job. A scaling engine delivering consistently. Here's how I did this.
This report will be a bit boring.
Stable $20k-ish months.
It’s officially a six-figure business.
I’ve built entirely on the side of my 9-5 job.
Entirely by my own, of course with the help of my AI minions.
How?
Numbers. Numbers. Numbers.
When you ask me how I do all this, know that whatever I say, the data is always at the core of this.
All of your answers hide in your data.
You just have to look.
Even if you think you know business.
If you don’t know your numbers, you’re set to fail.
I tell you this because I’ve seen too many “business people” stammering when you ask about their numbers. If you’re a 9-5-er, you know what I mean, especially if you’re in corporate.
But the few of them who don’t? They are the rainmakers.
So learn to love them if you don’t. They’ll love you back, I promise.
Or study these reports if you want to reverse-engineer what I do - I hold nothing back, it’s all here.
I scaled from consistent $5k/month to consistent $20k/month with exactly the same offers, funnel, and volume of content.
Without someone to help me. Without leaving my job, or working more.
And in this round-up I’m gonna show you exactly what I did.
In a nutshell, this is what happened in the last two months:
Content & engagement strategies that:
deliver new subscribers consistently, even in the slow months.
convert them to paid, even without heavy promotions.
External growth (outside of Substack) stabilizing.
As usual, this is what I have for you today:
Content: strategies I implemented and their outcome
Distribution: platforms I used and how they performed and why
Monetization: what I did to sell, how much I earned (total & by channel)
Outlook: what I plan to start in September and what’s still cooking
Let me deep dive you into it!
If you want to reverse-engineer how I grew to $5k-$10k a month, scaled to consistent $20k/month with Substack at it’s core, these Monthly Round-Ups are your biggest source of truth. I document everything - what worked & what didn’t, and everything in between.
Always for my paid members
(soon to be locked for VIPs only as I grow bigger)
Content & Distribution
This brings new subscribers literally “on demand”. Even in the slow months.
I’m serious: if your growth is slow, it’s almost always, 80% of the time - your content. The other 20% is optimization for conversion rate.
Here’s what I did in a nutshell: