157 Comments
User's avatar
Malte's avatar

The pattern you're seeing - that authenticity and emotional resonance drive engagement more than optimization - mirrors what I've found across systems. The most viral moments aren't engineered. They're when someone captures a truth others feel but haven't articulated.

Your data suggests we're hungry for genuine connection, not just content. Makes me wonder: if you stripped away all metrics tomorrow, which of your notes would you still feel compelled to write?

qolde's avatar

Detailed and informative, thanks a bunch! Hope you don't mind also. https://substack.com/@qolde?utm_source=share&utm_medium=android&r=6vtn9u

Hana's avatar

Thanks for sharing this info,,

Yana G.Y.'s avatar

Thank you so much, Hana

Dr. Cort's avatar

Great post witch such detailed, helpful info. Always looking to craft notes a little more effectively.

Yana G.Y.'s avatar

Thank you so much!

ROBIN'S's avatar

It was very enlightening ! Thank you for all the tips.

Yana G.Y.'s avatar

Thank you so much

Alicia Teltz's avatar

Very impressive, thank you.

Yana G.Y.'s avatar

Thank you Alicia!

SMILE's avatar

It was a very good post, as a new joiner I have learned lots from that; thank you!

If you want to read interpretations of data-driven longevity trends and researches using smart financial frameworks, here is my newsletter:

https://substack.com/@smilenewsletter

Mark S. Carroll ✅'s avatar

I appreciate how you broke this down, Yana. I have been running a four Notes per day strategy for a few months now and the patterns you surfaced here match what I have seen in my own data. Emotional clarity, sharp hooks, concise delivery, and timing all matter more than most people realize.

Your breakdown on high engagement emotion work is especially useful. I shifted toward more intentional framing around my audience’s real struggles and the results have been noticeable. Higher reach. More meaningful engagement. A steady rise in free and paid subscribers.

I also like how you called out the value of community presence. That aligns with what has helped me the most lately. Notes are not just output. They are a social ecosystem.

I’m continuing to refine my own note playbook on Collaborate With Mark and your analysis gives me a few ideas to test next. Thanks for putting real data behind what many of us feel intuitively.

Yana G.Y.'s avatar

Thank you so much, Mark, I'm so happy it worked for you too. That's exactly how we need to use data and analyses like this one - adapt to our own needs, and it delivers.

📚Carolyn Parker's avatar

Thank you Yana .. this is both helpful and encouraging.

Yana G.Y.'s avatar

Thank you so much, Carolyn!

Hana's avatar

Amazing

Yana G.Y.'s avatar

Thanks, Hana

Cashflow Chaos's avatar

I just came across this article as a newbie substacker and am blown away by your attention to detail and immense information you included here. I took notes and am hoping to get to your level one day!

Yana G.Y.'s avatar

Aww thank you so much! Means a lot to me!

Web3 Rulebook's avatar

Very interesting

Emily Kellogg's avatar

do you find writing notes even with hardly any subscribers still helps?

Yana G.Y.'s avatar

Yes, especially then it helps. That's how you grow.

Porsha Prescott's avatar

Great article Hi nice to meet you I’m new here I write about job opportunities and being happy. Hoping we connect !

Yana G.Y.'s avatar

Hi Porhsa :)

Aude Konan's avatar

These are some great notes, especially the pain points. my growth on Substack has been incredibly slow. I’m afraid it’s much harder for some of us to find our communities

Yana G.Y.'s avatar

Notes still work and will continue to work. Maybe try something different