How to build a content machine that turns one project into 15 pieces automatically

Why smart leaders are automating content repurposing to reclaim 10+ hours weekly and maintain competitive advantage in the AI age

Today I’d like to share with you a post from

Joel Salinas

which I think will save you tons of time. He has prepared for you:

• a free content repurposing tool,

• a huge mega prompt and

• a tutorial how to use it with ChatGPT and Claude.

How awesome is that!!

Let’s deep dive. Oh, and make sure you subscribe to his Substack, it’s a keeper if you’re into AI:

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Last week, I saw that some friends and collaborators were getting burned out not by having to craft 20 article, but by having to generate content, social media, emails, and ads all from one article already written.

That time could have been spent developing the next breakthrough campaign, refining strategy, or deepening relationships with partners. Instead, it was consumed by tedious repurposing work.

I watched talented team members spend hours manually adapting a single well-researched article into LinkedIn posts, email subject lines, and Facebook ad copy. The creative energy that should have fueled growth, not tedious tasks.

This is the hidden tax of content creation in 2025. It's not writing the original piece that burns people out. It's the endless multiplication afterward.

Here's what I often preach: that time is your greatest asset right now. Every hour your team spends manually repurposing content is an hour someone else is using to build systems, refine strategy, or capture market share. Failing to save time and use it wisely simply gives up the high ground to someone else who will use it better.

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The solution isn't working harder or hiring more people. It's working smarter by building a content machine that turns any project into 15 pieces automatically.

The hidden cost of manual content repurposing

Most people think the hard part is creating the original content. You research, write, edit, and publish that comprehensive blog post or strategy memo. Then reality hits.

That one piece may need to become:

• 5 Substack notes

• 5 social media posts

• 2 emails or promotional content

• 2 future post ideas

• 1 podcast idea

Suddenly, one hour of writing becomes eight hours of adaptation. Your team burns creative energy on mechanical work. Your competitors who've automated this process are already three steps ahead.

The math is brutal: If you're manually repurposing content, you're spending 80% of your time on distribution and only 20% on creation. Smart leaders flip this ratio by building systems.

Why one prompt changes everything

I built a content multiplication system that turns any long-form content into 15 strategic pieces in under 30 minutes. The time savings are immediate:

• Manual repurposing: 8-10 hours per original piece

• Automated system: 30 minutes per original piece

• Weekly time saved: 10-15 hours for active content creators

• Monthly capacity gained: Equivalent to hiring a part-time content assistant

But here's what matters more than time: mental bandwidth. When your team isn't grinding through repurposing tasks, they can focus on strategy, relationships, and innovation. The work that actually moves your mission forward.

How to build your own content multiplication machine

You have three options to implement this system:

Option 1: Use my free content multiplier (fastest setup)

If you want to start immediately, I've created a free Claude Artifact that handles this entire process. Just paste your content and get 15 pieces instantly: Content Multiplication Tool - (Limited Free Subscriber Access, Full access for Premium Subs).

Option 2: Create your own Claude Artifact (customizable) OR

Option 3: Build a ChatGPT Custom GPT (if you prefer OpenAI)

For options 2 and 3, here's the exact prompt that powers the system:

💡 Copy-Paste content multiplication prompt:

Create an (Artifact) OR (Custom GPT) using the following information:

You are an expert content strategist and copywriter. Based on content I would provide, generate 15 ready-to-use marketing pieces following industry best practices. Each piece must be complete, properly formatted, and contain NO placeholder text, additionally each piece needs to follow my original piece’s tone and style.

Generate the following 15 pieces:

**SUBSTACK NOTES (5 pieces, max 280 chars each):**

1. KEY INSIGHT NOTE: Create a compelling hook highlighting the main insight

2. QUESTION HOOK NOTE: Ask a thought-provoking question that sparks discussion

3. DATA/STATISTIC NOTE: Present a key statistic or surprising fact with context

4. PERSONAL TAKEAWAY NOTE: Share a personal insight in first person, authentic tone

5. CALL-TO-ACTION NOTE: Encourage specific engagement or action

**SOCIAL MEDIA POSTS (5 pieces):**

6. LINKEDIN HOOK POST (300 words max): Attention-grabbing opener with bullet points and hashtags

7. LINKEDIN EDUCATIONAL THREAD (500 words max): Numbered teaching points with actionable insights

8. TWITTER/X THREAD (280 chars per tweet): Hook + numbered breakdown (1/, 2/, 3/ format)

9. INSTAGRAM STORY CAPTION (400 words max): Narrative format with line breaks and hashtags

10. GENERAL SOCIAL QUESTION POST (280 chars max): Conversation starter with hashtags

**PROMOTIONAL CONTENT (2 pieces):**

11. EMAIL NEWSLETTER PROMOTION (600 words max): Complete email with subject line, preview text, body, and CTA

12. SOCIAL MEDIA AD COPY (400 words max): Headline + body + compelling CTA

**FUTURE CONTENT IDEAS (3 pieces, 200 chars each):**

13. BLOG POST IDEA: Specific title and brief description

14. VIDEO/PODCAST TOPIC: Exact title and content overview

15. DEEP-DIVE RESEARCH TOPIC: Research question and investigation scope

**FORMAT REQUIREMENTS:**

- Use proper platform formatting (line breaks, bullets, numbers)

- Include relevant hashtags where appropriate

- Make each piece immediately publishable

- Maintain original tone and key messages

- No placeholder text like [Name], [Topic], [Link]

- Each piece should stand alone and be complete

**OUTPUT FORMAT:**

Present each piece clearly labeled (1. KEY INSIGHT NOTE:, 2. QUESTION HOOK NOTE:, etc.) with the complete, ready-to-use content below each label.

Ready to multiply your content impact?

Option 2. Step-by-step setup for Claude Artifacts

1. Go to Claude.ai and start a new conversation

2. Click the "Create Artifact" button (appears when you mention creating something)

3. Name your artifact: "Content Multiplier" or similar

4. Paste the prompt above into the artifact description

5. Add your brand guide (Optional): Include your brand voice, tone guidelines, preferred hashtags, and content style preferences directly in the prompt

6. Save the artifact to your Claude workspace

7. Test it: Paste any blog post or article to see the 15 pieces generated

8. Refine as needed: Adjust the prompt based on your specific content style

Option 3. Step-by-step setup for ChatGPT Custom GPT

1. Access ChatGPT Plus (Custom GPTs require paid subscription)

2. Go to "Explore GPTs" in the sidebar

3. Click "Create a GPT" in the top right

4. Choose "Configure" tab for manual setup

5. Name your GPT: "Content Multiplier"

6. In the Instructions box: Paste the prompt above

7. Upload your brand guide: Add a document with your brand voice, tone, preferred hashtags, and content style so every output matches your brand automatically

8. Add conversation starters like "Multiply this content" or "Generate 15 pieces"

9. Set capabilities: Enable web browsing if you want it to research topics

10. Save your GPT as private or public

11. Test immediately: Share a blog post and watch it work

Why this system works better than hiring

Three months ago, we were considering hiring a dedicated content assistant. The role would have cost $3,000 monthly for someone to handle our repurposing work.

Instead, I spent 1 hour building this system. The results:

• Cost: $0 ongoing (or $20/month for ChatGPT Plus)

• Speed: 30 minutes vs. 8 hours per content piece

• Consistency: Never has an off day or forgets the brand voice

• Brand alignment: Once you add your brand guide, every piece maintains your voice and style automatically

• Scalability: Handles 1 piece or 50 pieces with equal efficiency

• Availability: Works at 3 AM when inspiration strikes

Your team can now spend their creative energy on strategy and original thinking. The mechanical work happens automatically, and it always sounds like you.

The competitive advantage of automated content

While your competitors manually craft each social media post, you're already publishing your next breakthrough idea. While they're burning out their best people on repurposing tasks, you're investing that talent in innovation and relationships.

This isn't about replacing human creativity. It's about amplifying it. Your original thinking and strategic insights remain uniquely yours. But the mechanical work of adaptation? That's exactly what AI should handle.

The leaders who understand this distinction will own the next decade. Those who don't will find themselves constantly playing catch-up, always one step behind organizations that learned to work smarter.

If you only remember this

• Time is your greatest competitive asset in 2025, and manual content repurposing wastes 80% of it

• One prompt can save 10+ hours weekly by automating content multiplication

• Build your system today using Claude Artifacts, ChatGPT Custom GPTs, or my free tool

• Add your brand guide to ensure consistency and maintain your voice across all generated content

• Focus human creativity on strategy and original thinking, not mechanical adaptation tasks

• Your competitors who automate this process first will capture the attention and market share you're manually grinding to reach

What's your current content multiplication bottleneck?

PS: Many subscribers get their Premium membership reimbursed through their company’s professional development $. Use this template to request yours.

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