How I made my post go viral on Substack and bring 731 new subscribers.
This post is a major contributor to my $20K a month. Here's the exact distribution system I used to make this happen + my SOP with a checklist for you to replicate it.
Ok, this will sound a bit crazy, clickbait maybe, but it’s the absolute truth.
I f*ckin’ DID IT!
I actually made a post go viral on Substack and it brought me 731 new subscribers so far, and this is delivering. 20 of them are paid. As I shared in my latest roundup, this post was one of the major growth levers that helped me scale from $5k a month to $20k a month.
Look. This is NOT some luck, the algorithm didn’t pick me. I made it happen.
How do I know?
Two things:
The post did NOT take off at the start. It actually flopped - good that we have stats for the first few days after publishing so I can prove it. See for yourself:
Once I saw this, I decided to test what I’ve never tested (and I knew it worked for others ever since I started writing online) - to manually drive its distribution, i.e. promote my post.
Why? Because I knew posts like this have the potential. I wrote it with the intention to not only take off but also convert. I researched what it takes to write such a post and I strategically designed it that way.
Only…it didn’t…
Now. If this was some ordinary post I’d usually publish, no matter how deep it is, I wouldn’t even bother to push its growth that way (although it would probably work).
But this post? I had to give everything I had. I was curious whether this will work for me the way I saw it work for others, I had to do it.
And it did.
So if you haven’t had a post go viral (or at least get more traction) and bring you subscribers, know this: you can make this happen. On Substack you can. This is your proof.
And today I’m giving you the exact steps I took to make this happen, why and how I took them, and my actual SOP with a checklist inside of it so that you can replicate what I did, step by step, to the letter.
I’m doing this in two parts because they’re equally important:
How do you write the post, and why
What you do, why, and how to get it distributed
I already published my engagement SOP - it’s already a big part of point 2, but not all of it. Today I’ll reveal the rest.
And no, it’s not just “here’s how to share your post” type of thing. I went far beyond that, using 13 different tactics on and off Substack, starting from the very basics - how to actually write a post that is set to go viral and convert.
Here they are…
