1:1 Coaching for Substack Growth

This program is designed to accelerate the process of ramping up and getting directly into the growth phase of your Substack newsletter.

Our goal is to reach the phase of consistent new free and paid subscriber growth turning it into a 6-figure business that operates in about 2 to 4 hours of your time per day.

We’ll get there by implementing the Unplugged Substack Quest Model.

This includes:

1) Your Positioning Strategy.

Together we will define your niche, topic, audience, your content pillars and your unique angle. When you nail that part down, everything becomes much easier.

2) Your Product Strategy.

Next, we will design the income sources. We’ll build your irresistible paid offer – from research to define, price, validate, present, and finally launch your Substack. This also includes setting-up your Substack for a high conversion rate, and scheduling your ongoing process of analysis and optimization.

3) Your Content Strategy.

Next, we will define your content pillars and build your content funnel so you don’t burn yourself out trying to figure out what to offer next. I’ll help with writing and copywriting, SEO, repurposing, crafting digital products, etc.

4) Your Growth Strategy & Implementation.

Next, we will plan the tactics for growth of monetizeable audience of free subscribers, launch your Substack and start implementing these tactics. We’ll scale your audience growth with sources outside of Substack. We will look at data, troubleshoot and optimize for acquisition, conversion and retention.

5) Your Monetization Strategy & Implementation.

Finally, we’ll craft the tactics to convert and retain paid subscribers, monetize free subscribers and scale your Substack to a 6-figure online business with automations and additional growth outside of Substack. We will track KPIs, predict your income analyze, troubleshoot and optimize for growth.

The program includes:

• Regular individual 1:1 60-minute coaching meetings via Zoom. Optional: I will provide recordings upon your request.

• Stay in touch with me for support between the meetings via Signal, WhatsApp or Telegram

• Supporting materials – guides, handouts, templates, checklists, business cases, etc.

• Lifetime access to the Substack Quest (in case you’re not a paid Unplugged member)

• Personalized AI tools:

  • a custom GPT, that writes like you - I will create it for you

  • my custom GPT trained to write viral Notes, customized to your audience (this is only available in the coaching program)

  • my custom GPT trained to write viral headlines for your posts, customized to your audience (this is only available in the coaching program)

• I will recommend your Substack to help you grow faster (this is only available in the coaching program)

• Collaborate opportunities within the Unplugged community: you’re welcome to co-create and collaborate with me to get more exposure and faster growth. This may include shoutouts, cross-posts, guest posts, lives, and other forms of collaboration as we agree (this is only available in the coaching program)

Deliverables:

I’ll help you, hands-on, to complete the following milestones:

• Build your complete strategy

• Build your product portfolio and roadmap

• Build your delivery schedule and execution plan

• Set up your Substack and any other platforms needed

• Implement Kit sequences and automations to sell your products

• Get started with my AI tools, build your own tools & set-up automations

This program covers it all:

• Strategy - where we define your business model in 6 areas:

  • Positioning - your, your audience, your competitors

  • Product - what you sell to your audience

  • Content - what you create to attract potential buyers

  • Growth - how you grow your audience

  • Monetization - how you sell to your audience

  • Retention - how you retain your buyers

• Implementation - the tech part, where we set-up everything. I help if you need to, especially with sales, AI, and automations.

• Execution - the most crucial part of your success. We review KPIs and adapt based on your performance. Until it scales.

You’ll have the entire setup done and ready for you to start delivering. And I’ll stay by your side until you grow it as a viable, sustainable business.

Responsibilities:

• Together we define the initial strategies.

• You create and implement, I review and provide advice. I help if you need to.

• Together we look at data and adapt strategies to optimize growth, you implement.

Read the full legal terms & conditions here.

Timing:

It’s optimal to meet once per week for 60 minutes.

Within the first 12 weeks you should have your Substack up and running, gaining new subscribers consistently and feeling confident that you know what you’re doing on Substack.

After that period we can switch to bi-weekly meetings (once every two weeks) or stay with a weekly schedule until you need my support.

Within 6 months we should be able to know whether the newsletter is set to become a 6-figure business or we need to change something and in which areas. We do that until it’s fully set to grow and scale.

After that: You can have me on speed dial to help whenever needed.

Investment:

By the end of the program (6 months) you should have covered your investment in full and have earned something on top. If you’re a VIP subscriber to my Unplugged newsletter you should have covered your investment and earned at least the same amount on top, because you have a 50% discount.

I know because I earned $6,935 in my first 6 months from Substack and the offers on Gumroad I made to the same audience. I also see the results of people who work with me, so I’m confident I can make this work for you. 

Please note, that this result is not guaranteed and it depends to great extent on how much effort you are willing to put into this business.

Your initial investment:

Support after we finish the program:

Read the full legal terms & conditions here.

What is the difference between this coaching program and the VIP membership?

The coaching program is the natural extension of the VIP membership. Here’s what’s different:

1. The VIP membership grants you only one 60-minute meeting and one 30-minute meeting per year, but no direct support with the implementation or execution. With the coaching program, you have direct and regular weekly access to me, which grants you the maximum level of accountability and discipline plus my eyes on everything you do - that’s how you achieve what I call “excellence in execution”, i.e. we make sure you implement everything the right way, which is 80% of success.

2. The coaching program helps with growth outside of Substack, automation, AI, and other platforms, while the VIP membership is only focused on Substack.

3. With the coaching program, you get three personalized custom GPTs, including the Viral Notes Writer and the Title Generator, or any other GPT you might need. The VIP membership only grants you one.

Besides, I’ll also recommend your Substack and you get additional collaboration opportunities with me (as described above), which will accelerate your growth. VIP members don’t have that granted.

What about refunds?

I will refund a payment for a meeting which did not take place for whatever reasons. No refunds are available for meetings that already took place in the past. 

You can opt-out at any time. In case you’ve paid for a package of 12 or 24 meetings and decide to opt-out, I will refund a pro-rated amount for the meetings which didn’t take place.  For example, if you paid $2,400 for 12 meetings and you decide to opt out after the 6^th meeting, you will get a refund of $1,200, which is the pro-rated amount for the remaining 6 meetings.

What’s the guarantee I will get results?

No guarantees. Success is 20% strategy and 80% execution. In this program I help with both, but I cannot implement instead of you. 

You have to do the actual work. 

My methods are proven in various niches on Substack so I’m confident they will work for you, provided you’re committed to make this work and take the needed actions. 

Here’s how people from my community grow after applying what I’m giving you👇

Read all my testimonials on my Wall of Love

“Yana is one of the best writing and growth mindset mentors you can wish for. Since I started working with her guidance, my writing became much more specific, result driven and enjoyable. And it shows in my Substack newsletter subscribtions!”-- Daniel H. @ The Fearless YOU

About me:

My background is in product, marketing and sales. Now I bring those same strategies into the world of digital writing, where most creators are flying blind.

• Became a Substack Bestseller in just 3 months.

• Ranked in TOP 100 of the Substack Bestsellers in just 5 months.

• In just 9 months I ran a $5k/month paid newsletter business on the side.

It takes me just two hours/day with the help of AI (I use it the right way), and I’ll help you replicate my methods and adapt them to work for you.

This isn’t “just write more” advice. My methods work. Now I help writers grow their paid newsletter business using tools like Substack, Kit, and AI.

This isn’t “just write more” advice.

My work is for the writer who’s ready to treat their Substack like a business, not a blog.

Because with the right systems in place?

Your words don’t just inspire. They convert.

Let’s Get This Done!

If you’re not a member, you can book your spot at standard prices here:

Upgrade here to access the prices with 50% discount:

VIP members, here are your prices: