1:1 Coaching for Substack Growth
This program is designed to accelerate the process of ramping up and getting directly into the growth phase of your Substack newsletter.
Our goal is to reach the phase of consistent new free and paid subscriber growth, turning it into a 6-figure business that operates in about 2 to 4 hours of your time per day with AI and automations.
Weâll get there by implementing the Unplugged Substack Quest Model.
This includes:
1) Your Positioning Strategy.
Together we will define your niche, topic, audience, your content pillars and your unique angle. When you nail that part down, everything becomes much easier.
2) Your Product Strategy.
Next, we will design the income sources. Weâll build your irresistible paid offer â from research to define, price, validate, present, and finally launch your Substack. This also includes setting-up your Substack for a high conversion rate, and scheduling your ongoing process of analysis and optimization.
3) Your Content Strategy.
Next, we will define your content pillars and build your content funnel so you donât burn yourself out trying to figure out what to offer next. Iâll help with writing and copywriting, SEO, repurposing, crafting digital products, etc.
4) Your Growth Strategy & Implementation.
Next, we will plan the tactics for growth of monetizeable audience of free subscribers, launch your Substack and start implementing these tactics. Weâll scale your audience growth with sources outside of Substack. We will look at data, troubleshoot and optimize for acquisition, conversion and retention.
5) Your Monetization Strategy & Implementation.
Finally, weâll craft the tactics to convert and retain paid subscribers, monetize free subscribers and scale your Substack to a 6-figure online business with automations and additional growth outside of Substack. We will track KPIs, predict your income analyze, troubleshoot and optimize for growth.
The program includes:
Regular individual 1:1 60-minute coaching meetings via Zoom. Optional: I will provide recordings upon your request.
Stay in touch with me for support between the meetings via Signal, WhatsApp or Telegram
Personalized AI tools:
a custom GPT or Claude skill, that writes like you - I will create it for you
a custom GPT or Claude skill trained to write viral Notes, customized to your positioning (this is only available in the coaching program)
a custom GPT or Claude skill trained to write viral headlines for your posts, customized to your audience (this is only available in the coaching program)
Additional Claude skills / set-up as per your needs (writing emails, analysis, automations)
Scale implementation: Meta paid advertising to scale your growth beyond organic limitations
I will recommend your Substack to help you grow faster (this is only available in the coaching program)
Collaboration opportunities within the Unplugged community: co-create and collaborate with me to get more exposure and faster growth. This may include shoutouts, cross-posts, guest posts, lives, and other forms of collaboration as we agree (this is only available in the coaching program)
Lifetime access to the Substack Quest (in case youâre not a paid Unplugged member)
Deliverables:
Iâll help you, hands-on, to complete the following milestones:
Build your complete strategy
Build your product portfolio and roadmap
Build your delivery schedule and execution plan
Set up your Substack and any other platforms needed
Implement Kit sequences and make.com automations to sell your products
Implement AI tools, build your own tools & set-up automations (I help with that hands-on during calls)
Implement Meta paid ads to scale your business (I help with that hands-on during calls)
This program covers it all:
Strategy - where we define your business model in 6 areas:
Positioning - your, your audience, your competitors
Product - what you sell to your audience
Content - what you create to attract potential buyers
Growth - how you grow your audience
Monetization - how you sell to your audience
Retention - how you retain your buyers
Scale - how you earn beyond organic growth limits (paid ads)
Implementation - the tech part, where we set-up everything. I help if you need to, especially with sales, AI, automations and paid ads.
Execution - the most crucial part of your success. We review KPIs and adapt based on your performance. Until it scales.
Youâll have the entire setup ready to start delivering. And Iâll stay by your side until you grow it as a viable, sustainable business.
Responsibilities:
Together we define the initial strategies.
You create and implement, I review and provide feedback.
I set-up the tech stuff - AI, automations, sales funnels, paid ads - during the meetings.
Together we look at data and adapt strategies to optimize conversion and scale.
Read the full legal terms & conditions here.
Timing:
Itâs optimal to meet once per week for 60 minutes.
Within the first 12 weeks you should have your Substack up and running, gaining new subscribers consistently and feeling confident that you know what youâre doing on Substack.
Within 6 months you should have products and sales funnels set up and running, and we should be able to know whether the newsletter is set to become a 6-figure business or we need to change something and in which areas. We do that until itâs fully set to grow and scale.
Investment:
In the first year you should have covered your investment in full and have earned something on top. If youâre a VIP subscriber to my Unplugged newsletter you should have covered your investment and earned at least the same amount on top, because you have a 50% discount.
I know because I earned $6,935 in my first 6 months from Substack and the offers on Gumroad I made to the same audience. I also see the results of people who work with me, so Iâm confident I can make this work for you, hereâs proof:
What is the difference between this coaching program and the VIP membership?
The coaching program is the natural extension of the VIP membership. Hereâs whatâs different:
The VIP membership grants you only one 60-minute meeting and one 30-minute meeting per year, but no direct support with the implementation or execution. With the coaching program, you have direct and regular weekly access to me, which grants you the maximum level of accountability and discipline plus my eyes on everything you do - thatâs how you achieve what I call âexcellence in executionâ, i.e. we make sure you implement everything the right way, which is 80% of success.
The coaching program helps with growth outside of Substack - social media and Meta paid ads, while the VIP membership is only focused on Substack.
With the coaching program, you get three personalized custom GPTs or Claude skills, including the Viral Notes Writer and the Title Generator, or any other GPT you might need. The VIP membership only grants you one.
The coaching also includes tech help with automations, AI and Meta paid ads - this is not included in VIP membership.
Besides, Iâll also recommend your Substack and you get additional collaboration opportunities with me (as described above), which will accelerate your growth. VIP members donât have that granted.
Whatâs the guarantee I will get results?
No guarantees. Success is 20% strategy and 80% execution. In this program I help with both, but I cannot implement instead of you.
You have to do the actual work.
My methods are proven in various niches on Substack so Iâm confident they will work for you, provided youâre committed to make this work and take the necessary actions.
ChatGPT names me as the #1 Substack growth coach:
People who worked with me get results:
Hereâs a more detailed case study of the results Ellen achieved working with me:
And hereâs what Ellen shared with me during a live we had together:
What about refunds?
I will refund a payment for a meeting which did not take place for whatever reasons. No refunds are available for meetings that already took place in the past.
You can opt-out at any time. In case youâve paid for a package of 12 or 24 meetings and decide to opt-out, I will refund a pro-rated amount for the meetings which didnât take place. For example, if you paid $2,400 for 12 meetings and you decide to opt out after the 6th meeting, you will get a refund of $1,200, which is the pro-rated amount for the remaining 6 meetings.
About me:
Most Substack coaches are writers who figured out Substack.
Iâm a 15+ year senior marketer with a CIM Chartered Marketer status at Member level. I have deep subscription product, sales and marketing background, and the technical skills to build AI, Meta paid ada, Kit, and Make automations workflows in real time with you on the calls.
Most writers-turned-coaches canât do that for you. Even most agencies charge separately for the build vs. the strategy and you have no guarantee itâs profitable. I have proof.
My background is in product, marketing and sales in the telco, fintech and bank industry. I have 15+ years on a strategic leadership position reporting to the board, building high-performing teams who develop and sell services on subscriptions.
My focus is results, thatâs why my conversion rates are higher than average.
I bring those same strategies and skills into the world of digital writing, where most creators are flying blind.
Became a Substack Bestseller in just 3 months.
Ranked in TOP 100 of the Substack Bestsellers in just 5 months.
Built a consistent $5k+/month paid newsletter business on the side in just 9 months (hit my first $10k month in month 13).
It takes me just two hours/day with the help of AI (I use it the right way), and Iâll help you replicate my methods and adapt them to work for you.
My methods work. My work is for the person whoâs ready to treat their Substack like a business, not a blog. And has the balls to do the work no matter what.
Because with the right systems in place?
Your words donât just inspire. They convert.
If youâre not a member, you can book your spot at standard prices here:
Upgrade here to access the prices with 50% discount:
VIP members, here are your prices: