<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Unplugged: 📍QUEST LIVEs: Hands-on Implementation]]></title><description><![CDATA[Every 3 months I run weekly live calls on Zoom for about 6 weeks to help VIP members optimize your Substack for a high conversion rate. This is the missing piece of the QUEST - the hands-on implementation, walk though the settings applying all of strategies in the QUEST. Find the recordings of all LIVEs here. ]]></description><link>https://www.yana-g-y.com/s/quest-lives-hands-on-implementation</link><image><url>https://substackcdn.com/image/fetch/$s_!vMzQ!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e125d6f-0a13-4bc7-bf15-69223ce1721e_774x774.png</url><title>Unplugged: 📍QUEST LIVEs: Hands-on Implementation</title><link>https://www.yana-g-y.com/s/quest-lives-hands-on-implementation</link></image><generator>Substack</generator><lastBuildDate>Sun, 25 Oct 2026 02:48:43 GMT</lastBuildDate><atom:link href="https://www.yana-g-y.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Yana G.Y.]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[Yana.G.Y@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[Yana.G.Y@substack.com]]></itunes:email><itunes:name><![CDATA[Yana G.Y.]]></itunes:name></itunes:owner><itunes:author><![CDATA[Yana G.Y.]]></itunes:author><googleplay:owner><![CDATA[Yana.G.Y@substack.com]]></googleplay:owner><googleplay:email><![CDATA[Yana.G.Y@substack.com]]></googleplay:email><googleplay:author><![CDATA[Yana G.Y.]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Substack Retention: How to Keep Paid Members Paying]]></title><description><![CDATA[Recording of QUEST LIVEs #6: How to retain paid subscribers, how to build your paid membership for retention, what to do to increase retention and which KPIs to track]]></description><link>https://www.yana-g-y.com/p/substack-retention-how-to-keep-paid</link><guid isPermaLink="false">https://www.yana-g-y.com/p/substack-retention-how-to-keep-paid</guid><dc:creator><![CDATA[Yana G.Y.]]></dc:creator><pubDate>Wed, 21 Oct 2026 21:05:46 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/221545465/27e29d1b-b201-49aa-bb00-ad10bbee98f5/transcoded-14334.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Ok, we&#8217;re now at the end of this round of the LIVEs  - retention. </p><p>Because I&#8217;ll never stop repeating this: <strong>RETENTION</strong> is the name of this game. And most people realize this too late - when churn starts piling up so fast that it&#8217;s impossible to grow to the next bestseller tier. </p><p>Truth is you can avoid it from the very start. </p><p>So today&#8217;s one-pager has all you need about how to keep paid subscribers paying for longer:</p><ul><li><p>How to build your offers for retention</p></li><li><p>How to run your promotions for retention</p></li><li><p>What to do to keep your paid subscribers longer</p></li><li><p>What are the early signals of bad retention you have to watch for </p></li><li><p>What KPIs to track, how to measure them, and when to act upon them </p></li></ul><p>And so much more. </p><p>Get your one-pager worksheet with your assignment, and the QUEST Sparring Partner &amp; Coach Custom GPT in the <a href="https://www.yana-g-y.com/perks">Unplugged Toolbox</a> (VIP version). </p><p>And if you haven&#8217;t already, join the VIP to watch all recordings:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.yana-g-y.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.yana-g-y.com/subscribe?"><span>Subscribe now</span></a></p><p>I see you in the next and final LIVE (we decided to do one more) - recap &amp; Q&amp;A!</p><p>Yana </p><p>P.S. The QUEST LIVEs are focused on optimizing Substack for a high conversion rate. If you need help optimizing your entire funnel on the back-end, your AI workflows and automations, <a href="https://www.yana-g-y.com/p/coaching-for-substack-growoth">check this page</a>. </p>
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   ]]></content:encoded></item><item><title><![CDATA[How to Monetize Substack: Content, Tactics & Automations]]></title><description><![CDATA[Recording of QUEST LIVEs #5: How to grow paid subscribers, how to launch, what t paywall and how, and much more....]]></description><link>https://www.yana-g-y.com/p/substack-monetization-content-tactics</link><guid isPermaLink="false">https://www.yana-g-y.com/p/substack-monetization-content-tactics</guid><dc:creator><![CDATA[Yana G.Y.]]></dc:creator><pubDate>Thu, 15 Oct 2026 07:30:44 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/220489400/38790871-883f-4e52-a476-f8ab5d9880d8/transcoded-78422.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>We&#8217;ve come to the most important part of the QUEST LIVEs  - monetization. </p><p>So now we've connected everything we&#8217;ve built in the LIVES 1-4 into not just a &#8220;funnel&#8221; but a conversion engine that delivers revenue. Consistently. </p><p>So today&#8217;s one-pager has all you need about paywalls, paid posts, free posts that convert, launches, promotions, sales, and everything you need to monetize:</p><ul><li><p>What to paywall</p></li><li><p>How to convert readers into buyers</p></li><li><p>What to do when conversion is low or none</p></li><li><p>How to launch or relaunch your Substack and when </p></li><li><p>How to automate - on and off Substack, what to avoid and why</p></li><li><p>What are the numbers you need to track and how to act on them </p></li><li><p>What promo emails to write to new subscribers and what to existing ones </p></li></ul><p>And so much more. </p><p>Get your one-pager worksheet with your assignment, and the QUEST Sparring Partner &amp; Coach Custom GPT in the <a href="https://www.yana-g-y.com/perks">Unplugged Toolbox</a> (VIP version). </p><p>And if you haven&#8217;t already, here&#8217;s the link to join the QUEST LIVEs:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.yana-g-y.com/p/announcing-quest-lives&quot;,&quot;text&quot;:&quot;Join QUEST LIVEs Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.yana-g-y.com/p/announcing-quest-lives"><span>Join QUEST LIVEs Here</span></a></p><p>I see you in the next and final LIVE - retention!</p><p>Yana </p><p>P.S. The QUEST LIVEs are focused on optimizing Substack for a high conversion rate. If you need help optimizing your entire funnel on the back-end, your AI workflows and automations, <a href="https://www.yana-g-y.com/p/coaching-for-substack-growoth">check this page</a>. </p>
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          <a href="https://www.yana-g-y.com/p/substack-monetization-content-tactics">
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   ]]></content:encoded></item><item><title><![CDATA[How to Grow Free Subscribers on Substack]]></title><description><![CDATA[Recording of QUEST LIVEs #4: Grow free subscribers - content & growth tactics]]></description><link>https://www.yana-g-y.com/p/grow-free-subscribers</link><guid isPermaLink="false">https://www.yana-g-y.com/p/grow-free-subscribers</guid><dc:creator><![CDATA[Yana G.Y.]]></dc:creator><pubDate>Thu, 08 Oct 2026 05:51:55 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/219379544/8770a91e-6936-4657-aee4-fe07b6860320/transcoded-139062.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Now we&#8217;re ready to push the growth button and bring in some fresh new subscribers into the funnel we built in <a href="https://www.yana-g-y.com/s/quest-lives-hands-on-implementation">the last 3 LIVEs</a>.  </p><p>So today&#8217;s one-pager has all you need about Notes, free posts, engagement, collaboration and how to make them work to grow your audience:</p><ul><li><p>What to write about </p></li><li><p>How to grow your audience </p></li><li><p>What to do when growth is slow</p></li><li><p>What&#8217;s the growth rate you need to have</p></li><li><p>How to find potential buyers and bring them in</p></li></ul><p>Get your one-pager worksheet with your assignment, and the QUEST Sparring Partner &amp; Coach Custom GPT in the <a href="https://www.yana-g-y.com/perks">Unplugged Toolbox</a> (VIP version). </p><p>And if you haven&#8217;t already, here&#8217;s the link to join the QUEST LIVEs:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.yana-g-y.com/p/announcing-quest-lives&quot;,&quot;text&quot;:&quot;Join QUEST LIVEs Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.yana-g-y.com/p/announcing-quest-lives"><span>Join QUEST LIVEs Here</span></a></p><p>I see you in the next LIVE!</p><p>Yana </p><p>P.S. The QUEST LIVEs are focused on optimizing Substack for a high conversion rate. If you need help optimizing your entire funnel on the back-end, your AI workflows and automations, <a href="https://www.yana-g-y.com/p/coaching-for-substack-growoth">check this page</a>. </p>
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   ]]></content:encoded></item><item><title><![CDATA[Optimize Substack for a High Conversion Rate]]></title><description><![CDATA[Recording of QUEST LIVEs #3: Build a subscriber journey that brings buyers]]></description><link>https://www.yana-g-y.com/p/optimize-substack-for-a-high-conversion</link><guid isPermaLink="false">https://www.yana-g-y.com/p/optimize-substack-for-a-high-conversion</guid><dc:creator><![CDATA[Yana G.Y.]]></dc:creator><pubDate>Thu, 01 Oct 2026 17:50:22 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/218324688/a9681276-cca0-4b8b-bbbb-011bdb657521/transcoded-00100.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Today we&#8217;re bringing everything together from the QUEST LIVEs <a href="https://www.yana-g-y.com/p/how-to-build-a-high-converting-paid?r=2987h9&amp;utm_campaign=post&amp;utm_medium=web">#1</a> and <a href="https://www.yana-g-y.com/p/design-a-substack-that-converts?r=2987h9&amp;utm_campaign=post&amp;utm_medium=web">#2</a></p><p>I&#8217;m walking you through all the touchpoints of your buyer journey - the way your potential buyer sees them. </p><p>Again, I wrapped it all up into just one pager with everything you need to do to optimize your Substack so that it builds trust and converts:</p><ul><li><p>Before they subscribe</p></li><li><p>After they subscribe, and </p></li><li><p>The always-on conversion engines </p></li></ul><p>Get your one-pager worksheet with your assignment, and the QUEST Sparring Partner &amp; Coach Custom GPT in the <a href="https://www.yana-g-y.com/perks">Unplugged Toolbox</a> (VIP version). </p><p>And if you haven&#8217;t already, here&#8217;s the link to join the QUEST LIVEs:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.yana-g-y.com/p/announcing-quest-lives&quot;,&quot;text&quot;:&quot;Join QUEST LIVEs Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.yana-g-y.com/p/announcing-quest-lives"><span>Join QUEST LIVEs Here</span></a></p><p>I see you in the next LIVE!</p><p>Yana </p><p>P.S. The QUEST LIVEs are focused on optimizing Substack for a high conversion rate. If you need help optimizing your entire funnel on the back-end, your AI workflows and automations, <a href="https://www.yana-g-y.com/p/coaching-for-substack-growoth">check this page</a>. </p>
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   ]]></content:encoded></item><item><title><![CDATA[Build a Visually Aesthetic Substack That Makes People Want to Buy]]></title><description><![CDATA[Recording of QUEST LIVEs #2: Build a visually appealing and converting Substack]]></description><link>https://www.yana-g-y.com/p/design-a-substack-that-converts</link><guid isPermaLink="false">https://www.yana-g-y.com/p/design-a-substack-that-converts</guid><dc:creator><![CDATA[Yana G.Y.]]></dc:creator><pubDate>Thu, 24 Sep 2026 18:48:40 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/217140024/eb6c0105-7c0e-4ca0-aaf6-6e2f095e52e1/transcoded-99619.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>The way you design our Substack matters for conversion. Period. </p><p>Why?</p><p>Because of how humans make decisions. In NLP there&#8217;s something called &#8220;<a href="https://www.lizbakerfidm.uk/blog/does-nlp-still-have-a-place-at-work">Convincer Strategy</a>&#8221; - simply said, most people need a certain number of examples to be convinced that buying is a good decision for them. </p><p>In the QUEST I call these &#8220;<strong>confirmation moments</strong>&#8221; - it&#8217;s when you move your buyer closer to the decision to buy on every step of the subscription journey. It&#8217;s how you build trust. </p><p>One wrong word, and you create a &#8220;<strong>hesitation moment</strong>&#8221; - it&#8217;s how you destroy trust and move people away from the decision to buy. </p><p>That is what we do in the QUEST LIVEs - we optimize Substack for more confirmation moments and less hesitation moments. </p><p>That is how we optimize for a high conversion rate. </p><p>And since almost 2/3 of the human population are visuals, you need your Substack to be <strong>visually consistent</strong> all though the buyer journey. </p><p>So we&#8217;re talking design in today&#8217;s QUEST LIVE.</p><p>Again, I wrapped it all up into just one pager with everything you need to do to design a visually appealing Substack, one that builds trust and converts:</p><ul><li><p>Your profile image</p></li><li><p>Your welcome page image </p></li><li><p>Your email headers and footers </p></li><li><p>Your home page design, organization, and structure </p></li></ul><p>Get your one-pager worksheet with your assignment, and the QUEST Sparring Partner &amp; Coach Custom GPT in the <a href="https://www.yana-g-y.com/perks">Unplugged Toolbox</a> (VIP version). </p><p>And if you haven&#8217;t already, here&#8217;s the link to join the QUEST LIVEs:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.yana-g-y.com/p/announcing-quest-lives&quot;,&quot;text&quot;:&quot;Join QUEST LIVEs Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.yana-g-y.com/p/announcing-quest-lives"><span>Join QUEST LIVEs Here</span></a></p><p>I see you in the next LIVE!</p><p>Yana </p><p>P.S. The QUEST LIVEs are focused on optimizing Substack for a high conversion rate. If you need help optimizing your entire funnel on the back-end, your AI workflows and automations, <a href="https://www.yana-g-y.com/p/coaching-for-substack-growoth">check this page</a>. </p>
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   ]]></content:encoded></item><item><title><![CDATA[How to build a high-converting paid membership on Substack]]></title><description><![CDATA[Recording of QUEST LIVEs #1: Build a powerful paid membership]]></description><link>https://www.yana-g-y.com/p/how-to-build-a-high-converting-paid</link><guid isPermaLink="false">https://www.yana-g-y.com/p/how-to-build-a-high-converting-paid</guid><dc:creator><![CDATA[Yana G.Y.]]></dc:creator><pubDate>Thu, 17 Sep 2026 06:23:03 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/216103106/4f33c420-b967-4cec-aaa1-96dd59588a79/transcoded-00700.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Yana, what do I write about? What should I post in Notes? How to grow my audience?</p><p>These are the questions I keep getting from people who are new to Substack. </p><p>But they are the wrong questions. </p><p>The right one is: &#8220;What do I sell?&#8221;</p><p>Because if you don&#8217;t start there, you risk to build an audience that never buys. </p><p>As if you&#8217;re advertising a shop without products inside of it. </p><p>Waste of money. And effort. And time. </p><p>Yesterday we had a powerful first QUEST LIVEs call where I showed you how to build a powerful paid membership on Substack. </p><p>The same way I did 2 years ago. And I never changed it, I only added to it, so now it brought me more than 20,000 subscribers in total with more than 1,300 paid members and an orange badge. </p><p>I wrapped it all up into just one pager with everything you need to cover to make sure it converts:</p><ul><li><p>What people pay for and why </p></li><li><p>What are the three main elements of a high-converting paid membership </p></li><li><p>How to build a freebie that brings new subscribers regularly </p></li><li><p>How to turn it into a paid product that turns them into loyal buyers </p></li><li><p>How to design the membership so you keep buyers buying - because retention is the name of this game</p></li></ul><p>Get your one-pager worksheet with your assignment, and the QUEST Sparring Partner &amp; Coach Custom GPT in the <a href="https://www.yana-g-y.com/perks">Unplugged Toolbox</a> (VIP version). </p><p>And if you haven&#8217;t already, here&#8217;s the link to join the QUEST LIVEs:</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.yana-g-y.com/p/announcing-quest-lives&quot;,&quot;text&quot;:&quot;Join QUEST LIVEs Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.yana-g-y.com/p/announcing-quest-lives"><span>Join QUEST LIVEs Here</span></a></p><p>I see you in the next LIVE!</p><p>Yana </p><p>P.S. The QUEST LIVEs are focused on optimizing Substack for a high conversion rate. If you need help optimizing your entire funnel on the back-end, your AI workflows and automations, <a href="https://www.yana-g-y.com/p/coaching-for-substack-growoth">check this page</a>. </p>
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