<![CDATA[Unplugged by Yana G.Y.: 📍SUBSTACK QUEST #3 Product Strategy]]>https://www.yana-g-y.com/s/substack-quest-3-product-strategyhttps://substackcdn.com/image/fetch/$s_!irk7!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa76111a4-fac1-40e7-ab2c-832126510463_1080x1080.pngUnplugged by Yana G.Y.: 📍SUBSTACK QUEST #3 Product Strategyhttps://www.yana-g-y.com/s/substack-quest-3-product-strategySubstackTue, 05 May 2026 16:40:54 GMT<![CDATA[📍Substack Product Strategy Recap & Next Steps]]>https://www.yana-g-y.com/p/substack-product-strategy-recap-andhttps://www.yana-g-y.com/p/substack-product-strategy-recap-andTue, 01 Jul 2025 01:12:05 GMT

Congrats on completing the Substack Product Strategy Domain!

By now you should have enough clarity about what you want to sell. You don’t need to build a full portfolio of products, you can start with one. Your paid newsletter is a good start.

Just enough to move to the Content Stategy!

Here’s your Handout & Workbook for this Domain

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]]><![CDATA[📍BONUS: Your Substack Growth Game Plan & How to Set-up for High Conversion Rate ]]>https://www.yana-g-y.com/p/your-substack-growth-game-plan-and-hogh-conversion-rate-checklisthttps://www.yana-g-y.com/p/your-substack-growth-game-plan-and-hogh-conversion-rate-checklistTue, 01 Jul 2025 00:56:58 GMT

In this video, I walk you through your Substack Growth Game Plan and the ONLY checklist you need to optimize your Substack for a high conversion rate.

Substack is your product, and you have to treat it as such.

Here’s a link to your Growth Game Plan:

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]]><![CDATA[📍BONUS: My Offer Stack for AI & Substack ]]>https://www.yana-g-y.com/p/bonus-my-offer-stack-for-ai-and-substackhttps://www.yana-g-y.com/p/bonus-my-offer-stack-for-ai-and-substackTue, 01 Jul 2025 00:47:08 GMT

In this video, I walk you through my product portfolio for free, paid, founding and coaching clients.

It’s a flywheel designed to move the buyer into the funnel with almost no effort needed on my side.

Stay Unplugged!

Yana

P.S. If Substack still feels overwhelming, check this page.

NEXT:

PREVIOUS:

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]]><![CDATA[📍CASE STUDY: The 10-Day Crash Course Freebie that doubled my paid subscribers growth]]>https://www.yana-g-y.com/p/case-study-the-10-day-crash-coursehttps://www.yana-g-y.com/p/case-study-the-10-day-crash-courseMon, 23 Jun 2025 21:13:57 GMT

In this video, I walk you through my all-famous 10-Day Free Crash Course, which helped me double my paid subscriber growth. You’ll see:

  • the exact emails structure and logic

  • the four purposes I use this sequence for

  • the CTAs that help you sell even without “selling”

The link to the sequence with all emails:

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]]><![CDATA[📍Product Strategy: Your Business Case, Product Roadmap & Product Portfolio]]>https://www.yana-g-y.com/p/product-strategy-your-business-casehttps://www.yana-g-y.com/p/product-strategy-your-business-caseSat, 21 Jun 2025 20:40:32 GMT

In this video, you’ve got all the templates you need to:

  • define your product portfolio

  • define your product and offer roadmap

  • calculate the growth potential of your paid newsletter

And of course, you’ve got some work to do :)

Your Handouts & Workbook

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]]><![CDATA[📍Product Strategy: Validate Your Offer ]]>https://www.yana-g-y.com/p/product-strategy-validate-your-offerhttps://www.yana-g-y.com/p/product-strategy-validate-your-offerFri, 20 Jun 2025 12:52:51 GMT

In this video, you’ve got the ONLY 3 strategies you need to validate an offer. And no, polls are not one of them ;)

It’s what big companies use.

It’s what I use in my 9-5 for years.

It’s what works.

Your Handouts & Workbook

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]]><![CDATA[📍Product Strategy: Define Your Irresistible Offer ]]>https://www.yana-g-y.com/p/product-strategy-define-your-irresistiblehttps://www.yana-g-y.com/p/product-strategy-define-your-irresistibleThu, 19 Jun 2025 21:35:05 GMT

The product is how you solve problems.

The offer is how you present your product.

In this video you’ve got the ultimate checklist to build your irresistible offer:

  • One for digital products

  • One for paid subscriptions

And an example of how to present your paid subscription offer and where.

This digital product checklist is also everything you need to put on your landing page. It’s the only list you need to convert.

As usual, here are your handouts…and some homework ;)

Your Handouts & Workbook

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]]><![CDATA[📍Product Strategy: Define Your Product]]>https://www.yana-g-y.com/p/product-strategy-define-your-producthttps://www.yana-g-y.com/p/product-strategy-define-your-productTue, 17 Jun 2025 22:41:41 GMT

In this video, I walk you through:

  • How to use the Walt Disney technique for building a product

  • The 13 questions you need to answer to define your actual product

  • The 3 core elements to master when your product is a paid newsletter

  • How to create rhythm with prices and why is this even important (+ my strategy)

  • Do you need price promotions and how to use them?

And how to challenge your product properly, before validation.

As usual, here are your handouts…and some homework ;)

Your Handouts & Workbook

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]]><![CDATA[📍Product Strategy: Brainstorm Product Ideas]]>https://www.yana-g-y.com/p/product-strategy-brainstorm-producthttps://www.yana-g-y.com/p/product-strategy-brainstorm-productMon, 16 Jun 2025 22:00:27 GMT

Time to build your product.

In this video, we will brainstorm product ideas and rank them to make sure you select the best ideas to start with.

I also give you the 5 types of offers Substack Bestsellers use to grow.

As usual, here are your handouts…and some homework ;)

Your Handouts & Workbook

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]]><![CDATA[📍Product Strategy: The 3 Newsletter Business Models & How to Define Yours]]>https://www.yana-g-y.com/p/product-strategy-the-3-newsletterhttps://www.yana-g-y.com/p/product-strategy-the-3-newsletterSun, 15 Jun 2025 21:16:48 GMT

In this video, I walk you through the 3 types of newsletters, with examples and some pros and cons.

Your task is to choose one and define your strategy using the 5 types of high-converting newsletters.

As usual, here are your handouts…and some homework ;)

Your Handouts & Workbook

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]]><![CDATA[📍Product Strategy: The 5 Types of Newsletters that Convert]]>https://www.yana-g-y.com/p/product-strategy-the-5-types-of-newslettershttps://www.yana-g-y.com/p/product-strategy-the-5-types-of-newslettersFri, 13 Jun 2025 21:19:20 GMT

I’ve done some extensive research on Substack, and I continue to do so.

The platform is always changing, but I saw some stable patterns.

Here’s a list of 5 types of newsletters that actually convert at high rates (with examples).

As usual, here are your handouts…and some homework ;)

Your Handouts

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]]><![CDATA[📍Product Strategy: The Right Way to Research]]>https://www.yana-g-y.com/p/product-strategy-the-right-way-tohttps://www.yana-g-y.com/p/product-strategy-the-right-way-toThu, 12 Jun 2025 21:57:33 GMT

Here’s what I cover in this video:

  • The difference between traditional research and the agile approach (and why it’s importnant)

  • The ONLY 3 sources of research you need

  • A complete set of questions to ask

  • The buyer journey map and how to use it

  • The competitive offer map template and how to use it

  • The Google Way of agile product development and a link to a free resource bank

As usual, here are your handouts…and some homework ;)

Your Handouts & Workbook

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]]><![CDATA[📍Product Strategy: Selling Subscriptions]]>https://www.yana-g-y.com/p/product-strategy-selling-subscriptionshttps://www.yana-g-y.com/p/product-strategy-selling-subscriptionsTue, 10 Jun 2025 10:47:09 GMT

Here’s what I cover in this video:

  • What “product” really means in the context of creator businesses

  • The chicken-or-egg dilemma: content first or product first—and how both work if you have a clear product strategy.

  • Why random content leads to hesitation moments instead of confirmation moments in your buyer’s journey.

  • How to build a purpose-centric content strategy that turns free readers into loyal buyers.

  • Clarifying what a paid subscription really is and why it’s more complex to sell.

  • Introduction to Design Thinking for writers and creators.

  • How each solution you create reveals your next product idea, building a full roadmap naturally. And what’s next.

As usual, here are your handouts…

Your Handouts & Workbook

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]]><![CDATA[📍Product Strategy: Kick-Off]]>https://www.yana-g-y.com/p/product-strategy-kick-offhttps://www.yana-g-y.com/p/product-strategy-kick-offSun, 08 Jun 2025 19:57:23 GMT

Welcome to the Product Strategy!

We’re now at the most fundamental part of every business: the products you sell.

Here’s what to expect in this domain:

  • Why great products sell themselves (and bad products make marketing more expensive).

  • Turning positioning and content pillars into actual offers.

  • Creating a paid subscription model for Substack.

  • Creating digit…

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